Consumer Segments and Personas

Sportsmen and women are not all the same. Understanding the consumer segments within your larger market will give insight to customers’ evolving and diverse needs. The following reports reveal consumer segments within the firearm and sportfishing markets, and share the typical motivations and behaviors of each segment. Use these findings to better understand your market and focus your messaging and outreach efforts to grow participation and sales.


Angler Segmentation

Meet the seven customer segments identified within the angling market. Learn the motivations and interests of each segment along with their past purchasing behaviors, potential pressure points to increase participation, and more.

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AnglerSurvey & HunterSurvey Report Pricing

Firearms Consumer Segmentation

This research reveals personas of firearm consumers, shared in a detailed report, and presented alongside supplemental reports of key target audiences and a complimentary profile of future gun owners.

Learn more about this research.