Sportsmen and women are not all the same. Understanding the consumer segments within your larger market will give insight to customers’ evolving and diverse needs. The following reports reveal consumer segments within the firearm and sportfishing markets, and share the typical motivations and behaviors of each segment. Use these findings to better understand your market and focus your messaging and outreach efforts to grow participation and sales.

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Angler Segmentation

Meet the seven customer segments identified within the angling market. Learn the motivations and interests of each segment along with their past purchasing behaviors, potential pressure points to increase participation, and more.

Learn more about this research.


AnglerSurvey & HunterSurvey Report Pricing

NEW! Firearms Consumer Segmentation

This research reveals personas of 2015-2020’s firearm consumers, shared via a short four-page visual summary and a detailed report. Stay tuned for a Phase II report in later 2021 reporting each segment’s purchase journey, preferred products and more.

Learn more about this research.

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