Consumer information is essential to today’s business owners and marketers, and surveys often provide the best way to find out just what consumers are thinking. But commissioning a survey can be expensive, and many times you just have a few questions you’d like answered.
Now, Southwick Associates is facilitating a cost-effective way to get those answers. Companies that wish to reach anglers, hunters, shooters, or recent firearms purchasers can now share the cost of a single survey while maintaining confidentiality and ownership of their own questions and results. This September, Southwick Associates will field an omnibus survey using a general population sample of adults 18 and older to target anglers, hunters, shooters, and firearm purchasers. Companies can add their own confidential questions to the overall survey and receive the insights they need for a fraction of the cost of a full-blown survey. Any topic can be investigated: preferred brands, brand awareness, recent purchases, interest in new products and much more. Results can be segmented by demographics, types of equipment, primary reasons for the purchase and much more!
“By adding questions to an existing survey, expenses are shared across a large number of companies, making market research very affordable,” says Nancy Bacon, Business Development Director at Southwick Associates. “Companies pay per question and share the sample cost, cutting the total cost in many cases to a quarter of the normal survey cost.” Participation in the omnibus survey is fully confidential, and only the company adding questions receives the results to those questions. Questions need to be finalized by September for inclusion in the upcoming omnibus survey.
For more information on the Southwick Consumer Omnibus, contact Nancy Bacon, Director of Business Development.