Hunter, Shooter and Angler Trends Annual Reports Now Available to Outdoor Industry

FERNANDINA BEACH, Fla. — Did you know more people enjoyed recreational shooting in the months of July and August last year than any other two-month period during the year? Meanwhile, those same two months accounted for the most hunting and shooting equipment purchased during the year as well. Or did you know the total estimated amount spent on fishing rods, reels and combo sets is an estimated $2.3 billion with just over a quarter of them sold in outdoor specialty stores such as Cabela’s, Bass Pro and Gander Mountain?

Whether your company is focused on manufacturing products for today’s hunter, shooter or angler; selling those products; or providing services to these avid outdoor consumers, this is the type of information every forward-thinking leader needs to successfully guide their business. It’s important to not only understand how consumers spend, but what motivates their buying decisions, as well. To help in making those decisions vital to your business, Southwick Associates now offers the latest insights into the outdoor markets with the “2013 Hunting and Shooting Participation and Market Trends” and the “2013 Angler Trends” annual reports. The annual Trend reports are generated from the accumulated data from a year’s worth of bi-monthly surveys conducted at, and

Just some of the information available in the 200-plus page Hunter/Shooter Trends report are:

  • breakdowns by age, income, state residence and other demographics of survey respondents
  • types of equipment bought,
  • amounts paid for that equipment,
  • where it was purchased,
  • specific brands purchased,
  • when it was purchased and more.

Product categories span the entire range of firearms, optics, clothing, camouflage, reloading supplies, game calls and much more.

The 119-page Angler Trends report also looks at the demographics of angling respondents along with the same types of breakdowns on various product categories, preferred retail outlets, favorite brands, average prices paid and more. Product categories cover rods, reels, tackle, line, lures, fly-fishing gear, ice fishing gear, electronics, apparel and other accessories.

“The annual trend reports include a wealth of really drilled-down data not found anywhere else with regards to the outdoor industry,” says Rob Southwick, president of Southwick Associates, which designs and conducts the surveys at, and

For more information, samples or pricing details on the Hunting and Shooting Participation and Market Trends Annual 2013 and Angler Trends Annual 2013 reports, contact John DePalma at or 303-552-8454.

About, and Launched in 2006,, and help the outdoor equipment industry, government fisheries and wildlife officials and conservation organizations track consumer activities and expenditure trends. Survey results are scientifically analyzed to reflect the attitudes and habits of anglers and hunters across the United States. Follow them on Facebook at and or on Twitter at!/AnglerSurvey and!/HunterSurvey.