Hunters, Shooters Give and Receive Gifts Related to their Sport During the Holidays

Hunters, Shooters Give and Receive Gifts Related to their Sport During the Holidays

For Immediate Release:  November 1, 2011

FERNANDINA BEACH, Fla. — While choosing the right gift for some friends and family may be a perplexing decision during the holidays, apparently that choice is much easier to make if that person hunts or shoots. Asked if they gave or received hunting or shooting items as a holiday gift this past year, 59.8 percent of those sportsmen and women questioned by or said they had.

Of the respondents who said they had given or received a gift related to their sport, hunting-related items seemed to be the ones most often unwrapped with 65.7 percent of the gifts falling in that category. Shooting items accounted for 29.5 percent of the gifts given to sporting men and women.

“These findings certainly won’t come as a surprise to anyone who has stood in line at a cash register or tried to find a parking spot at an outdoor retailer during December, but it does underscore the value to hunting and shooting retailers and manufacturers in structuring special promotions that will appeal to the sporting consumer during the holidays,” said Rob Southwick, president of Southwick Associates, which designs and conducts the surveys at and

Those who hunt, fish and target shoot are invited to participate in the surveys conducted on and Each month, participants who complete the survey are entered into a drawing for one of five $100 gift certificates to the sporting goods retailer of their choice.

About and Launched in 2006, and help the outdoor equipment industry, government fisheries and wildlife officials and conservation organizations track consumer activities and expenditure trends. The information above represents only a small sample of the vast amount of data collected from the complete survey results and available to government agencies, businesses, the media and other interested parties. Results are scientifically analyzed to reflect the attitudes and habits of anglers and hunters across the United States.