Southwick Associates hosts live Q&A Webinar on Media Monitor (SAMM) Nov. 15th at 4:00 p.m. eastern.

Southwick Associates hosts live Q&A Webinar on Media Monitor (SAMM) Nov. 15th at 4:00 p.m. eastern.

For Immediate Release: November 8, 2011

FERNANDINA BEACH, Fla. ‚ÄĒ On Tuesday, November 15th at 4:00 pm eastern, Southwick executives will be hosting a live webinar, including a question & answer session, for those wanting to know more about the Southwick Associates Media Monitor (SAMM).¬† This session has limited attendance; registration is free and easy but required and early action is advised.

Reserve your webinar seat now by clicking on this link.  Directions for attendance will be sent to you in a separate email.

For those savvy publishing or television professionals seeking to know how their products and just as importantly, their competitor’s products, are received by consumers, or if you are a business owner, marketer, or ad agency looking to increase exposure for your products or services, Southwick Associates now offers the Southwick Associates Media Monitor (SAMM).

For years, Southwick Associates’ monthly Hunter Survey, Shooter Survey and Angler Survey reports have set the benchmark for reliable data used by nonprofit organizations and outdoor product manufacturers to understand the participation and purchasing decisions of consumers and constituents. Now, Southwick combines this understanding of consumer decision making with newly updated survey data to determine not only which products are the most popular, but which media outlets are having the most influence on these consumer buying decisions.

From over 1,000 media properties, SAMM measures total media consumption (magazines, television shows, websites and social media) of hunters, shooters and anglers, and SAMM can ultimately help to match a sportsman’s purchasing preferences to specific tv programs, magazine titles, websites and social media applications. Never before has this information been available.

‚ÄúSAMM provides marketers with the data to determine which media sportsmen are using and which ones most influence their decisions to buy products,‚ÄĚ says Rob Southwick, president of Southwick Associates.

Company marketing executives, publishers, tv producers, networks, ad buyers and others can purchase the quarterly reports, individual reports,  or they can request customized reports that will pull data specific to their particular business or marketing plans.  Please plan on joining us on November 15, 2011 at 4:00 eastern.   Simply click here and follow the directions:

About Southwick Associates: Southwick Associates was founded in 1989 to serve the fish and wildlife management community, as well as the sportfishing and hunting industries. We specialize in economic and business statistics related to fish and wildlife. Our expertise includes measuring retail expenditures by anglers, hunters, wildlife viewers and other outdoor recreationists; quantifying the jobs, tax revenues and other economic impacts of outdoor recreation; tracking trends within outdoor industries as well as identifying major distribution channels and the overall structure of specific outdoor-related industries; and analyzing the value of fish and wildlife resources and their uses including land transactions, new business ventures, fish kills and more. Participate in our panels at ,, and or visit our website at Southwick

Contacts:   , (303) 955-2194