Southwick Reports Provide Unprecedented Snapshot of Hunting, Shooting and Firearms/Ammunition Markets

FERNANDINA BEACH, Fla. — The shooting sports enjoyed a 66 percent increase in economic impact at the same time the United States suffered through its second worst recession. However, current data suggests the market is settling down to a more normal, yet still opportunity-rich rhythm. For companies catering to the lucrative hunting and recreational shooting markets, it’s more important than ever to have accurate market data to make informed decisions about the future of their businesses. Fortunately, Southwick Associates’ one-of-a-kind market reports have been updated and will soon be available.

First introduced last year by Southwick Associates, a leader in outdoor industry research , the 2012 Size of Recreational Shooting Market Report, 2012 Size of Hunting Market Report and the 2012 Size of Firearms and Ammunition Market Report established an industry first by including detailed spending by shooters and hunters for firearms, ammunition and a host of other shooting- and hunting-related items. For the soon-to-be-released 2013 reports, the value of these reports will be expanded to include actual units sold as well.

“We continually rely on reports provided by Southwick to validate trends, identify new opportunities within our marketplace and guide our future business plans,” says Mark Kresser, President of Taurus.

“The reports we have acquired from Southwick in the past, including the Size of Hunting Market Report, have been very useful in our strategic planning efforts” said Rob Morrison, Vice President of Global Marketing for Leupold & Stevens, Inc.

Available reports touching on the hunting and shooting markets include:

  • The 2013 Size of Recreational Shooting Market Report examines the shooting market by total rifle market size (including traditional versus Modern Sporting Rifle [MSR] sales), handgun market size, shotgun market size, muzzleloader market size and air rifle market size. The report also spotlights the size of the ammunition market broken down into rifle, handgun and shotgun segments and even explores primitive weapons shooters who use blackpowder and bowhunting equipment. There is also a detailed examination into handloading, optics and shooting accessories. Results are all reported in the number of dollars spent and again, new for 2013 reports, units sold.
  • The 2013 Size of Hunting Market Report offers insight into the actual dollars spent and units purchased by hunters on product categories such as traditional rifles, tactical rifles, handguns, shotguns, muzzleloaders, air rifles, ammunition types, bowhunting, decoys, game calls, optics, handloading and other types of gear used for hunting.
  • The 2013 Size of Firearms and Ammunition Market Report examines how much is spent and the number of products bought within the total rifle market including sales of traditional rifles versus tactical or modern sporting rifles (MSR), as well as total sales of handguns, shotguns, muzzleloaders, air rifles, rifle ammunition, handgun ammunition and shotgun ammunition.

Don’t wait for the updated market reports to be available, learn how you can get yours as soon as they are ready. For pricing information or to purchase any of Southwick Associates’ market reports or other insightful products for businesses, organizations and the media, contact John DePalma, with Brand Intelligent, at or 303-552-8454. More information can also be found on

About Southwick Associates:  Southwick Associates is a market research and economics firm specializing in the hunting, shooting, sportfishing, and outdoor recreation markets.  Founded in 1989, Southwick Associates is renowned for delivering comprehensive insights and statistics assisting business and strategic decisions across the entire outdoor industry; from government agencies, industry associations and non-profit organizations, to affiliated businesses and manufacturers.  Aside from custom market research, and economic impact studies, Southwick also provides syndicated participation, media consumption, and equipment purchase tracking studies utilizing their three proprietary sportsmen panels.  Visit for more information.