Fish and Wildlife Economics and Statistics

Top 2018 Brands for Hunting, Shooting, and Sportfishing Equipment

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Sportsmen and women are spending millions of dollars on hunting, recreational shooting and fishing equipment, but which brands are they buying? Southwick Associates surveyed more than 18,000 hunters and recreational shooters and 10,000 anglers in 2018 through its, and consumer panels to identify the top brands in the market.

In 2018, some of the most purchased hunting and shooting brands include:

  • Top rimfire rifle brand: Ruger/Sturm Ruger
  • Top handgun brand: Smith & Wesson
  • Top handgun ammunition brand: Federal (including Fusion)
  • Top reflex/red dot sight brand: Vortex
  • Top laser rangefinder brand: Nikon
  • Top laser sight brand: Crimson Trace
  • Top scope mount brand: Leupold
  • Top propellant/powder brand: Triple Seven
  • Top crossbow brand: Barnett
  • Top arrow brand: Easton
  • Top broadhead brand: Rage
  • Top archery sight brand: Trophy Ridge
  • Top reloading dies brand: Lee Precision
  • Top reloading powder brand: Hodgdon
  • Top reloading bullets brand: Hornady
  • Top decoy brand: Zink/Avian-X
  • Top game call brand: Primos
  • Top lure scent brand: Tink’s
  • Top hunting knife brand: Gerber
  • Top gun cleaning brand: Hoppes
  • Top holster/ammo belt brand: Uncle Mikes
  • Top choke tube brand: Carlson

In 2018, some of sportfishing’s most frequently purchased brands include:

  • Top combo brand: Shakespeare
  • Top fluorocarbon fishing line brand: Seaguar
  • Top monofilament fishing line brand: Berkley Trilene
  • Top soft bait brand: Zoom
  • Top spinner bait brand: Strike King
  • Top leader brand: Ande
  • Top fly line brand: Scientific Anglers
  • Top fly brand: Umpqua
  • Top fishing clothing brand: Columbia
  • Top waders/wade boots/chest wader brand: Frogg Toggs
  • Top tackle box brand: Plano
  • Top bait bucket/aerator brand: Frabill
  • Top scale, grip, measuring device brand: Rapala
  • Top trolling motor brand: Minn Kota
  • Top cooler brand: Coleman

These and many more product categories are examined in the Southwick Associates 2018 Fishing Participation and Equipment Purchases Report and the 2018 Hunting and Shooting Participation and Equipment Report.  These in-depth resources illustrate participation and shopping behaviors, including the percentage of sales occurring across different retail channels, brand purchased, price paid, and demographics for buying specific products. Additional information tracked includes total days spent per activity, type of activity and targeted species. To learn more or to purchase a report contact Nancy Bacon at