Please note, this report has been discontinued as of Q4 2025. An archive is maintained if you would like to access previous reports.
The report presents the results of a quarterly online consumer panel survey that tracks hunter, angler, and shooters’ outdoor media consumption preferences. The purpose of the Media Monitor was to measure use of outdoor media – namely magazine, television, and internet (social media) in the fishing, hunting, and shooting communities and to match sportsmen’s purchasing preferences to specific media programs and titles. Participants from our Shooter, Hunter, and Angler Surveys were invited to take this quarterly.
For inquires or other information on hunter & angler media usage, please contact nancy@southwickassociates.com.
Media Monitor Subscription (4 Reports)
Topline report covering consumption of media by anglers, hunters, and shooters in one report. Information covers types of media consumed (TV, magazine, website, social media) as well as specific titles within each of those categories. Includes four quarterly reports.
Regular Price: $6,000.
NSSF/ASA Member Price: $5,100.
Media Monitor Single Quarter Report
Single Media Monitor Report for any of the prior quarters published.
Regular Price: $3,000.