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Southwick Associates January 2014 Newsletter

Survey Reveals What Influences Hunter & Angler Purchases

Welcome to the Southwick Associates January 2014 newsletter focusing on the economics, business and statistics of fish, wildlife, and their associated outdoor recreations.   In This Issue: Southwick Associates Poised to […]

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Southwick Associates Hires Nancy Bacon as Business Development Director

Survey Reveals What Influences Hunter & Angler Purchases

FERNANDINA BEACH, Fla. — Southwick Associates, the top provider of hunting, shooting and fishing market insights, is pleased to announce the hiring of Nancy Bacon as our new Director of […]

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Southwick Associates to Aid Outdoor Businesses in 2014, Representatives Available at Upcoming SHOT Show

Survey Reveals What Influences Hunter & Angler Purchases

December 10, 2013 – Southwick Associates to Aid Outdoor Businesses in 2014, Representatives Available at Upcoming SHOT Show – Maintaining access to the best and most-up-to-date industry information is critical to any business seeking to improve profitability. Fortunately for companies in the hunting, shooting and fishing industries, Southwick Associates will be updating their detailed “Size of Market” reports, as well as rolling out new ones in 2014.

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Number of female hunters on the rise in Pennsylvania and New Jersey

Southwick Firearms and Ammunition Market Report

November 25, 2013 – Number of female hunters on the rise in Pennsylvania and New Jersey – In just one week, hunters throughout the region will begin heading afield for the most popular hunting event of year, the white-tailed deer firearms season. And while most of the individuals you’ll see on opening day will be fathers, sons and other males, chances are increasingly good that at least a few of the sportsmen you pass won’t actually be men at all.

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Women in the Outdoors: Numbers on the Rise

Survey Reveals What Influences Hunter & Angler Purchases

October 28, 2013 – Women in the Outdoors: Numbers on the Rise – The traditional image of men escaping for the weekend to experience the thrill and challenge of outdoor activities such as hunting, fishing and shooting may be as antiquated as the gender make-up in the boardroom in scenes from television’s Mad Men. Annie it seems has definitely got her gun, and hunting license and fishing rod and reel.

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Panama Sportfishing Economics

Sportfishing in Panama

October 22, 2013 – Fishing Drives Economy in Panama – A recent report, initiated by The Billfish Foundation(TBF) and conducted by Southwick Associates, found that sportfishing has not only been a major force in attracting tourists to the country, but that the potential for greater economic growth is on the very near horizon- provided that fishing remains great and consumers are made aware of it.

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Angler Survey from Southwick Reveals Interesting Summer Trends

Angler Survey from Southwick Reveals Interesting Summer Trends

October 18, 2013 – Angler Survey from Southwick Reveals Interesting Summer Trends – The July-August 2013 survey is based on usable responses from anglers across the U.S. This analysis presents the highlights and compares the results to the survey from one year ago (July-August 2012).

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NRA News Interview with Rob Southwick

NRA News Interview with Rob Southwick

October 10, 2013 – NRA News Interview with Rob Southwick – Rob Southwick of Southwick Associates joined host Cam Edwards on NRA News “Cam & Company” on Sportsman Channel to dicuss news, trends, and data focusing on the size of the shooting market.

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Report Delivers Detailed Snapshot of Size and Breakdown of the Recreational Shooting Market in America

Survey Reveals What Influences Hunter & Angler Purchases

September 3, 2013 – Report Delivers Detailed Snapshot of Size and Breakdown of the Recreational Shooting Market in America – Statistics show the shooting sports have enjoyed a historic surge in sales over recent years. However, for organizations and businesses that serve the nation’s millions of recreational shooters, it is vital they know precisely where dollars are being spent if they are to better focus their production, sales and marketing efforts. Companies and organizations involved with shooting can access those details with ease, all in a new report just released by Southwick Associates, the outdoor industry’s leading market research firm.

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Survey Reveals What Influences Hunters and Anglers to Make a Purchase

Survey Reveals What Influences Hunter & Angler Purchases

August 22, 2013 – Survey Reveals What Influences Hunters and Anglers to Make a Purchase- A new survey conducted by Southwick Associates on what influences hunters’ and anglers’ purchases sheds light on how manufacturers in the hunting and fishing industry might best market to their consumers. For hunters, “personal experience” was the highest factor at 73.3 percent with 72.1 percent of anglers concurring. Also high on the list for hunters at 55.7 percent was “brand loyalty” with 55.8 percent of anglers favoring “brand loyalty” as well.

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