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Millennial hunters and shooters (those born between 1981 and 2000) are often viewed as an elusive group, challenging conventional industry knowledge of spending patterns and activity levels. In some cases this may be true, but in many instances millennial hunters are similar to non-millennial hunters with regard to how they were introduced to hunting and shooting, what activities they participate in now, and how they purchase items. While many differences between millennial and non-millennial groups can likely be attributed to age and income differences, there are likely also cultural shifts driving some of the divergence. This sample report previews the table of contents, and list of tables. For more information, please contact firstname.lastname@example.org.
Regular Price: $700.
Detailed report containing 2015 market size estimates for a broad range of products, including firearms, ammunition, and many accessories that have had limited information available in the past. Information includes retail dollar estimates and unit estimates for products, with other special breakouts including primary reason for purchase (hunting, casual shooting, self-defense, etc.) in one report.
Regular Price: $4,000.
Detailed report containing 2015 market size estimates for a broad range of products, including rods, reels, and many accessories that have had limited information available in the past. .
Regular Price: $3,500.
Topline report covering consumption of media by anglers, hunters, and shooters in one report. Information covers types of media consumed (TV, magazine, website, social media) as well as specific titles within each of those categories. Includes four quarterly reports.
Regular Price: $3,200. NSSF/ASA Member Price: $2,720.
Single Media Monitor Report for any of the prior quarters published.
Regular Price: $1,600. NSSF/ASA Member Price: n/a.
Topline report tracking participation, and equipment purchases, including brand purchased, price paid, and type of store for a wide range of products. Report is compiled from information collected bi-monthly from the Southwick Associates proprietary hunting and sportfishing consumer panels. Subscription includes six bi-monthly reports (Jan/Feb, Mar/Apr, May/Jun, Jul/Aug, Sep/Oct, Nov/Dec) and the annual year end report.
Regular Price: $4,500. NSSF/ASA Member Price: $3,825.
Single year-end topline HunterSurvey or AnglerSurvey report. Includes participation, and equipment purchases including brand purchased, price paid, and type of store for a wide range of products. Year-end and prior year information are presented for comparison.
Regular Price: $2,400. NSSF/ASA Member Price: n/a.
Topline report detailing participation and equipment purchase information for a specific activity of consumer. Reports available for the following activity:
Custom crosstabs and reports not available through the syndicated reports can be developed from the vast database of information collected through the Southwick Associates sportsmen panels. In addition, Southwick Associates allows space in each survey for inclusion of custom proprietary questions, available on a first-come basis.
Annual topline report for a single product category in HunterSurvey or AnglerSurvey report. Includes overall participation information, and equipment purchase information for all products within a category.
Regular Price: $1,500. NSSF/ASA Member Price: n/a.