Inflation top reason for reduced shooting and fishing equipment


  • In October 2022, consumers reported reduced firearms demand due to inflation (28%), economic uncertainty (22%), and changes in personal income (15%). Concerns about inflation and economic uncertainty have grown from April’s 16% and 10% respectively.
  • A third of respondents (35%) reported purchasing more firearms in October 2022 due to concerns about safety


  • Over the past two quarters, domestic politics has been the leading cause of consumers purchasing more ammunition, followed closely by concerns about safety.
  • Conversely, inflation has reduced demand for many ammunition consumers; roughly 34% of respondents indicated this was the reason they were purchasing less ammunition in October 2022. The availability of ammunition continues to reduce demand as well.

Fishing Equipment:

  • Inflation concerns are the top reason people are making fewer fishing equipment purchases, increasing in October 2022 (55%) compared to July 2022 (52%). Economic uncertainty remained the second-most reported reason for reduced fishing equipment purchases in July and October.
  • In July 2022, more than half of anglers reported that fuel price increases were impacting their fishing activity (52%). In October 2022, that number dropped to 45% as fuel prices began to drop.