News & Events

Trends in Videoing Hunts Revealed in New Survey

With the rise in outdoor television programming; technological advancements that make videoing events easier; and easy access to online outlets such as YouTube, videoing hunts continues to grow in popularity among everyday hunters. In fact, according to a recent survey conducted through Southwick Associates’ HunterSurvey.com, there has been a 68-percent increase over the last five years of those hunters who video some or all of their hunts.

Read more

Southwick Associates Powers Research Behind OIA’s “Outdoor Recreation Economy Report”

Outdoor recreation is one of our nation’s largest economic drivers supplying jobs and revenue for thousands of metropolitan and largely rural communities across America. Just how big is outdoor recreation? It generates more than $887 billion in annual consumer spending and supports more than 7.6 million jobs. These and many more findings about this vast industry were recently released in the Outdoor Industry Association’s (OIA) “The Outdoor Recreation Economy Report.” https://outdoorindustry.org/advocacy/. Southwick Associates, the leading market research and economics firm in the outdoor industry, conducted the research and analysis for the report.

Read more

April 2017 – Southwick Associates Industry Newsletter

In this issue: Consumer Segmentation of the U.S. Firearms Market, Federal Firearms and Ammo Excise Taxes – How Much is Generated by Hunting-Related Sales? Hunter, Shooter and Angler Participation and Equipment Purchases Reports Now Available. The Economy and Sportfishing Sales Do Not Have to be Counter-Productive. Want to Learn More About the Shooting Sports Industry? Attend the NSSF Summit!

Read more

March 2017 – Southwick Associates Industry Newsletter

In this issue: Data Dashboards, Georgia DNR Successfully Retains First-Time Fishing License Buyers and Existing Hunters, Industry Releases Updated Economic Contributions of Recreational Fishing by U.S. Congressional Districts, Southwick Offers Insights on Massachusetts Hunting/Fishing License Trends, The Economy and License Sales Do Not Have to be Counter-Productive

Read more