News & Events

FERNANDINA BEACH, Fla. — Hunting is often seen as a traditional activity, and marketing to those enthusiasts who love to hunt and recreationally shoot has often focused on core messages

FERNANDINA BEACH, FL.  – Despite the remaining uncertainty and turmoil surrounding our nation’s potential presidential candidates, and countless state and local elections on the line in 2016, one thing is certain:

FERNANDINA BEACH, FL.  – Southwick Associates’ has announced 2015 top brands for many angling product categories. This list has been compiled from the internet-based surveys completed in 2015 by AnglerSurvey.com panelists. In 2015,

FERNANDINA BEACH, FL.  – Southwick Associates has announced 2015 top brands for many hunting and shooting product categories. This list has been compiled from the internet-based surveys completed in 2015 HunterSurvey.com

FERNANDINA BEACH, FL.  – Consumer information is essential to today’s business owners and marketers, and surveys often provide the best way to find out just what consumers are thinking.   But commissioning

FERNANDINA BEACH, FL.  – While a growing number of sportsmen embrace the availability and convenience of buying hunting and fishing licenses online, the longstanding tradition of standing in line at a

FERNANDINA BEACH, FL. – While the image of the modern American angler is often portrayed in advertising as a strong looking, middle-aged white male, new research by Southwick Associates conducted for the

FERNANDINA BEACH, FL.  – Feedback from manufacturers indicates nine of ten new products introduced by companies fail to meet expectations, costing millions of dollars in wasted research & development, tooling, production,