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Going Plinking: Target Shooting by the Numbers

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Whether it’s shooting handguns or rifles, “plinking” is the number-one form of target shooting in America. In case you were wondering whether plinking is a real word, it is. The […]

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Sporting Clays Seen as Best Prep for Real Bird Hunting

Reasons for Hunting Are Diverse

FERNANDINA BEACH, Fla. — Making shots on wildly flushing birds can be one of the most challenging feats in all of hunting. It takes skill and practice—lots of practice—for wingshooters […]

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Anglers Reveal Top Dream Fishing Destination

“Made in U.S.A.” Makes a Difference to Sportsmen

  FERNANDINA BEACH, Fla. — Hawaii, Florida, Texas, California, Costa Rica, Mexico, Guatemala, Panama, Alaska—all offer world-class fishing. And with cold weather slamming much of the country for the past […]

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Hunter, Shooter and Angler Trends Annual Reports Now Available to Outdoor Industry

Stop the Loss of Land and Water for Hunting and Fishing

FERNANDINA BEACH, Fla. — Did you know more people enjoyed recreational shooting in the months of July and August last year than any other two-month period during the year? Meanwhile, […]

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Top Hunting and Shooting Equipment Brands for 2013

Top Hunting and Shooting Equipment Brands for 2011

FERNANDINA BEACH, Fla. — Southwick Associates has announced the brands hunters and shooters purchased most frequently in 2013. This list has been compiled from the 36,680 internet-based surveys completed by […]

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Top Fishing Equipment Brands for 2013

“Made in U.S.A.” Makes a Difference to Sportsmen

FERNANDINA BEACH, Fla. – Southwick Associates’ AnglerSurvey.com announced the brands and products anglers purchased most frequently in 2013. This list has been compiled from the 18,559 internet-based surveys completed in […]

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How Cold is Too Cold for Hunters?

Stop the Loss of Land and Water for Hunting and Fishing

How Cold is Too Cold for Hunters? FERNANDINA BEACH, Fla. — Global warming may be a hot topic in the news, but for millions of Americans, this past winter has […]

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Southwick Associates January 2014 Newsletter

Survey Reveals What Influences Hunter & Angler Purchases

Welcome to the Southwick Associates January 2014 newsletter focusing on the economics, business and statistics of fish, wildlife, and their associated outdoor recreations.   In This Issue: Southwick Associates Poised to […]

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Southwick Associates Hires Nancy Bacon as Business Development Director

Survey Reveals What Influences Hunter & Angler Purchases

FERNANDINA BEACH, Fla. — Southwick Associates, the top provider of hunting, shooting and fishing market insights, is pleased to announce the hiring of Nancy Bacon as our new Director of […]

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Southwick Associates to Aid Outdoor Businesses in 2014, Representatives Available at Upcoming SHOT Show

Survey Reveals What Influences Hunter & Angler Purchases

December 10, 2013 – Southwick Associates to Aid Outdoor Businesses in 2014, Representatives Available at Upcoming SHOT Show – Maintaining access to the best and most-up-to-date industry information is critical to any business seeking to improve profitability. Fortunately for companies in the hunting, shooting and fishing industries, Southwick Associates will be updating their detailed “Size of Market” reports, as well as rolling out new ones in 2014.

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