News & Events Archives - Page 10 of 19 - Southwick Associates

Hunter, Shooter and Angler Annual Market Trends Reports Now Available – March 24th, 2015 – Southwick Associates’ annual trend reports on the purchasing and activity habits of sportsmen have become essential resources for business leaders looking to guide their companies toward bigger profits in the outdoor industry. The latest reports, “2014 Hunting and Shooting Participation and Market Trends” and the “2014 Angler Trends” are a compilation of the data from a year’s worth of the bi-monthly surveys conducted on HunterSurvey.com, ShooterSurvey.com and AnglerSurvey.com.

Track the Growing Women’s Outdoor Market with Southwick’s Free Report – March 17, 2015 – Although the outdoor market is one typically focused on male consumers, today, more than a quarter of all anglers are female, while women account for approximately 10 percent of all hunters and shooters. Women outdoors enthusiasts are so prevalent they cannot be ignored. Companies that continue to focus solely on male consumers are leaving a lot of potential customers—and dollars—behind. It’s critical that companies better understand this emerging market and Southwick’s free Women in the Outdoors 2014 report is the first, crucial step to that understanding.

Top Fishing Equipment Brands for 2014 – February 26th, 2015 – Southwick Associates’ AnglerSurvey.com announced the brands and products anglers purchased most frequently in 2014. This list has been compiled from the 15,685 internet-based surveys completed in 2014 by AnglerSurvey.com panelists.

Top Hunting and Shooting Equipment Brands for 2014 – February 25th, 2015 – Southwick Associates has announced 2014 top selling brands for many hunting and shooting product categories. Several sources were used to compile this list, including Southwick Associates’ HunterSurvey.com and ShooterSurvey.com panels, household surveys conducted in late 2014 and other proprietary research by Southwick Associates.

Know Your Competition; Grow Your Business in 2015 with the Southwick Market Reports – February 24, 2015 – Did you know… Sportsmen spent $207 million on trail cameras in 2014? Or that the average modern sporting rifle sold for $1,260 in 2014? And that’s before adding optics, slings and other accessories. For outdoor companies looking to gain an advantage over their competition, such data is critical when conceptualizing and marketing products and services.

December 9, 2014 – Access Remains Top Concern To Many Angler – Although fishing remains a popular activity shared by many sportsmen and their families, the sport is not without challenges that limit even broader participation from many who would love to take part in this grand tradition. In exploring what threats to fishing are of the greatest concern or have impacted today’s anglers the most, AnglerSurvey.com posed the question in one of its bimonthly surveys.

December 9, 2014 – Why Do Some People Reload Their Own Ammo? – While today’s gun store shelves are filled with all manner of ammunition for every caliber and every type of shooting, many shooters are not content to go with over-the-counter production ammo. Many, in fact, prefer to handload their own cartridges. But there are many reasons for reloading and ShooterSurvey.com recently polled recreational shooters and hunters to find out exactly what the top reasons are.

November 20th, 2014 – Fishing Remains a Popular Family Activity Both Adults and Kids Can Enjoy – Despite the modern draw of video games and organized sports, the attraction of the wild outdoors and all it has to offer remains as powerful as ever as evidenced by the number of anglers who shared the water with a son, daughter or other child in the past year. Whether spending the day in the comfort of a boat or clutching a rod along a shady bank, fishing remains a popular activity for all ages with up to 66 percent of active anglers reporting they took a child fishing in the past 12 months, according to a recent poll by AnglerSurvey.com.