NSSF and Southwick Associates partner to help brands grow the industry FERNANDINA BEACH, FL: The National Shooting Sports Foundation (NSSF) and Southwick Associates announces new products and services to help
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With the rise in outdoor television programming; technological advancements that make videoing events easier; and easy access to online outlets such as YouTube, videoing hunts continues to grow in popularity among everyday hunters. In fact, according to a recent survey conducted through Southwick Associates’ HunterSurvey.com, there has been a 68-percent increase over the last five years of those hunters who video some or all of their hunts.
Read more →Outdoor recreation is one of our nation’s largest economic drivers supplying jobs and revenue for thousands of metropolitan and largely rural communities across America. Just how big is outdoor recreation? It generates more than $887 billion in annual consumer spending and supports more than 7.6 million jobs. These and many more findings about this vast industry were recently released in the Outdoor Industry Association’s (OIA) “The Outdoor Recreation Economy Report.” https://outdoorindustry.org/advocacy/. Southwick Associates, the leading market research and economics firm in the outdoor industry, conducted the research and analysis for the report.
Read more →In this issue: Consumer Segmentation of the U.S. Firearms Market, Federal Firearms and Ammo Excise Taxes – How Much is Generated by Hunting-Related Sales? Hunter, Shooter and Angler Participation and Equipment Purchases Reports Now Available. The Economy and Sportfishing Sales Do Not Have to be Counter-Productive. Want to Learn More About the Shooting Sports Industry? Attend the NSSF Summit!
Read more →In this issue: Data Dashboards, Georgia DNR Successfully Retains First-Time Fishing License Buyers and Existing Hunters, Industry Releases Updated Economic Contributions of Recreational Fishing by U.S. Congressional Districts, Southwick Offers Insights on Massachusetts Hunting/Fishing License Trends, The Economy and License Sales Do Not Have to be Counter-Productive
Read more →Fernandina Beach, FL. – Southwick Associates has announced the 2016 top brands for many hunting and shooting product categories. This list has been compiled from the internet-based surveys completed in 2016 by
Read more →Learn precisely why people decide to buy a firearm, and why they select specific products Fernandina Beach, FL. –  Firearms and accessories consumers are not all the same. Business growth depends on understanding
Read more →Welcome to the Southwick Associates newsletter focusing on market research and economics related to hunting, shooting, fishing, and other outdoor recreation In This Issue Improve Your Connection with Millennial Hunters
Read more →FERNANDINA BEACH, Fla. — Hunting is often seen as a traditional activity, and marketing to those enthusiasts who love to hunt and recreationally shoot has often focused on core messages
Read more →FERNANDINA BEACH, Fla. —U.S. companies spend upwards of $222 billion a year to advertise their products and services with some, like Proctor & Gamble spending more than $4 billion alone
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