Sportsmen are spending millions of dollars on hunting, shooting and fishing equipment, but which brands are they buying? We surveyed more than 30,000 anglers, hunters and recreational shooters in 2017 from our HunterSurvey.com, ShooterSurvey.com and AnglerSurvey.com panels to identify the top brands in the market.
In 2017, examples of sportfishing’s most frequently purchased brands include:
- Top combo brand: Shakespeare
- Top fishing line brand: Berkley
- Top hard bait brand: Rapala
- Top dough bait brand: Berkley
- Top jig brand: Dirty Jigs
- Top sinker brand: Bullet Weights
- Top swivel brand: Eagle Claw
- Top rig brand: Sea Striker
- Top fly line brand: Scientific Angler (3M)
- Top fly leaders brand: Rio
- Top clothing brand: Columbia
- Top hat brand: Columbia
- Top landing net brand: Ego
- Top tackle box brand: Plano
- Top fishing knife brand: Rapala
- Top cooler brand: Coleman
- Top trolling motor brand: Minn Kota
In 2017, the most frequently purchased hunting and shooting brands include:
- Top rifle ammunition brand: American Eagle
- Top reflex/red dot sight brand: Vortex
- Top brand of scope mount: Leupold
- Top propellant/powder brand: Pyrodex
- Top bow brand: Bear
- Top arrow brand: Easton
- Top brand of nocks: Nockturnal
- Top archery target brand: Hurricane
- Top archery sight brand: Tru Glo
- Top reloading press brand: Lee Precision
- Top reloading brass shell case brand: Starline
- Top reloading shot brand: Eagle
- Top coverall brand: Bass Pro/Redhead
- Top backpack/waist/duffle brand: Badlands
- Top decoy brand: Zink/Avian-X
- Top food plot brand: Mossy Oak Biologic
- Top trail camera brand: Wildgame Innovations
- Top hunting knife brand: Buck
- Top holster/ammo belt brand: Blackhawk
- Top choke tube brand: Carlson
- Top grip/buttstock brand: Magpul
More than 150 hunting/shooting and fishing products were examined in our new annual market reports, Hunting and Shooting Participation and Equipment Purchases 2017 and Fishing Participation and Equipment Purchases 2017 report. These in-depth resources illustrate sportsmen’s shopping behaviors, such as where they buy, brand preferences to products purchased and amount spent.
Along with product categories, the new reports include the percentage of sales occurring across different retail channels, type of retailer, price paid, and demographics for anglers, hunters and shooters buying specific products. Additional information tracked includes total days spent per activity, type of fishing / hunting / shooting activity, preferred species and where they fish or hunt.
In addition to the topline reports covering hunting/recreational shooting, and fishing, annual reports are also offered for special segments including bass anglers, bow hunting, turkey hunters, deer hunters, and waterfowl hunters. These reports provide the industry with an in-depth profile along with trend insights on the specific market.
Custom, confidential research is also available to help understand brand awareness/perceptions, market opportunities, identify products most desired by consumers, optimal pricing, and more. To purchase a report or discuss custom research, contact Nancy Bacon at Nancy@SouthwickAssociates.com.