News & Events

Reasons for Hunting Are Diverse

Reasons for Hunting Are Diverse

March 6, 2013 – Reasons for Hunting Are Diverse – American sportsmen hail from every walk of life imaginable, and just as they are a diverse crowd, so too are their reasons for participating in hunting. While many portray hunting as an intense effort to get game, the reality is the overall outdoor experience holds much more sway in attracting people to the sport.

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Top Fishing Equipment Brands for 2012

“Made in U.S.A.” Makes a Difference to Sportsmen

February 28, 2013 – Top Fishing Equipment Brands for 2012 – Southwick Associates’ AnglerSurvey.com announced the brands and products anglers purchased most frequently in 2012. This list has been compiled from the 15,819 internet-based surveys completed by anglers who volunteered to participate last year in AnglerSurvey.com polls.

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Top Hunting and Shooting Equipment Brands for 2012

Top Hunting and Shooting Equipment Brands for 2012

February 27, 2013 – Top Hunting and Shooting Equipment Brands for 2012 – Southwick Associates has announced the brands hunters and shooters purchased most frequently in 2012. This list has been compiled from the 35,081 internet-based surveys completed by hunters and target shooters who volunteered to participate last year in HunterSurvey.com and ShooterSurvey.com polls. In 2012, top brands included:

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Southwick Associates Providing Free Information to Media Partners

February 18, 2013 – Southwick Associates Providing Free Information to Media Partners – Southwick Associates is providing its outdoor media partners with no-cost information on fishing, hunting and shooting participation and trends. Every two months, media firms who link their websites or social media to Southwick Associates’ online surveys, or mention these surveys in print or broadcast media, receive details regarding recent national and regional trends in outdoor participation, purchases, media usage and more.

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Sportsmen’s Economic Impact Report Shows Increase in Hunting and Fishing Participation, Expenditures

Sportsmen's Economic Impact Report Shows Increase in Hunting and Fishing Participation, Expenditures

January 29, 2013 – Sportsmen’s Economic Impact Report Shows Increase in Hunting and Fishing Participation, Expenditures – National Shooting Sports Foundation (NSSF) and The Congressional Sportsmen’s Foundation (CSF) released two new reports today documenting the importance of sportsmen’s activities in America. NSSF’s Hunting in America: An Economic Force for Conservation and CSF’s America’s Sporting Heritage, Fueling the American Economy reports provide detailed information about participation and expenditures by American sportsmen and women. The reports were released to the country’s top outdoor writers and industry professionals during the Shooting, Hunting and Outdoor Trade Show (SHOT Show) in Las Vegas.

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New Report Highlights Recreational Fishing’s Broad Economic and Conservation Impact

Why Anglers Lapse and Fishing Competitions

January 10, 2013 – New Report Highlights Recreational Fishing’s Broad Economic and Conservation Impact – Recreational fishing is more than just a pleasant getaway for millions of Americans. As an industry, it provides a living for countless people in businesses ranging from fishing tackle and boating manufacturing to travel and hospitality to publications, magazines and much more. As reported in Sportfishing in America: An Economic Force for Conservation, a new fishing statistics report produced by the American Sportfishing Association (ASA), the trade association that represents the sportfishing industry, the number of anglers increased 11 percent over the past five years and fishing tackle sales grew more than 16 percent. When expenditures are multiplied by our nation’s 60 million anglers, their dollars have a significant impact on our nation’s economy.

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Give Your Business a Competitive Edge in 2013: Meet with Southwick Associates at the SHOT Show Jan. 15-18

Southwick Associates November 2011 Newsletter

January 7, 2013 – Give Your Business a Competitive Edge in 2013 – Businesses require good instincts to help their companies survive. To remain truly competitive, smart businesses need accurate market and customer information. To get that critical data, more outdoor companies and agencies turn to Southwick Associates, the outdoor industry’s leading provider of hunting and shooting market statistics and customer insights. Southwick Associates now has new services available to boost your profitability.

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Online Sporting License Sales Grow

Online Sporting License Sales Grow

January 3, 2013 – Online Sporting License Sales Grow – In this modern age of digital merchandising and convenient shopping on the web, an growing number of sportsmen are purchasing their licenses online. According to HunterSurvey.com and AnglerSurvey.com, in 2012, the number of hunters and anglers purchasing licenses through a state agency or third-party website grew by 35 percent and 13 percent respectively since 2009. Today, 28 percent of all hunters and 29 percent of all anglers surveyed report buying licenses online.

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