July 25, 2012 – In the world of hunting, the whitetail is king, with roughly three-quarters of all U.S. hunters—more than 10 million men and women—traveling into our country’s woods and fields each fall in pursuit of deer. For businesses and organizations focused on serving this audience, understanding where they spend their money and what they actually buy is critical. Manufacturers, retailers, marketers, outfitters and even gas stations and hotels can improve profitability if they can pinpoint hunters’ buying habits.
News & Events
Southwick Associates Announces New Sales Representation
July 23, 2012 – Southwick Associates, the recognized leader in the field of fish and wildlife statistics and economics for over 20 years, announces a new partnership with outdoor industry veteran John DePalma and his branding and marketing company, Brand Intelligent. The partnership will place DePalma as lead sales representative of Southwick’s market leading product offerings.
Southwick Associates July 2012 Newsletter
July 2012 – Welcome to the Southwick Associates newsletter focusing on the economics, business and statistics of fish and wildlife and their associated outdoor recreation. In this issue –E-Marketing Effective in Boosting Hunting & Fishing License Sales, –Southwick Associates Media Monitor: What Media is Most Popular Among Sportsmen, –Top Fishing Brands of 2011, –Top Hunting Brands of 2011, –Nature Can Be More Valuable Than Natural Resources, –VPA-HIP: Short-Lived Farm Bill Program Proved Successful.
Bass Anglers Buying Habits and Media Preferences Revealed; The Southwick Bass Angler Report Now Available
July 5 2012 – Bass Angler Buying Habits and Media Preferences Revealed; The Southwick Bass Angler Report Now Available –
With 26 million recreational anglers working the rivers, lakes and oceans each year, fishing is big business in America. Bass fishing remains one of the largest segments of this lucrative market with 11 million dedicated enthusiasts. For businesses and organizations focused on serving this audience, understanding where they spend their money and what they actually buy is critical. Manufacturers, retailers, marketers, outfitters and even gas stations and hotels can improve profitability if they can pinpoint anglers’ buying habits
New Report Shows Economic Importance and Impact of Outdoor Recreation Industry
June 22, 2012 – New Report Shows Economic Importance and Impact of Outdoor Recreation Industry- The Outdoor Industry Association’s new report, The Outdoor Recreation Economy, shines a spotlight on the importance of outdoor recreation for the nation’s economy. For the members of the American Fly Fishing Trade Association, it reinforces the simple equation that drives our industry; access to healthy habitat creates recreational opportunity that creates economic activity.
Nearly a Quarter of Hunters Lost Access to Land in the Past Year, Issue Remains a Chief Concern Facing Sportsmen
June 19, 2012 – Nearly a Quarter of Hunters Lost Access to Land in the Past Year, Issue Remains a Chief Concern Facing Sportsmen – When asked in a HunterSurvey.com poll if access to any of the places they tried to hunt in the past year had been restricted or placed off limits to them, nearly 23 percent of hunters said it had. When compared to the previous year’s results to the same question, hunters who lost land access grew by less than one percent, a statistically insignificant bump, but their numbers still reveal that nearly one in four sportsmen nationwide are potentially affected by losing access to available hunting land.
Study Says Outdoor Industry Has Larger Economic Impact than Pharmaceutical, Totaled $645 Billion in Spending in 2011
June 12, 2012 – Study Says Outdoor Industry Has Larger Economic Impact than Pharmaceutical, Totaled $645 Billion in Spending in 2011. – According to the study, spending on outdoor recreation in the United States totaled $645.6 billion in 2011. By comparison, consumer spending on pharmaceuticals for the same year was $331 billion. Only two industries examined were bigger spenders than the outdoor industry, financial services and insurance ($780 billion) and outpatient health care ($767 billion).
Bluefin Tuna Carrying Radiation from Japan to California
May 31, 2012 – Bluefin Tuna Carrying Radiation from Japan to California. – Earlier this week, scientists discovered elevated levels of radiation in bluefin tuna caught off the coast of California. Daniel J. Madigan, a marine ecologist at Stanford’s Hopkins Marine Station in Pacific Grove, was researching the migratory patterns of bluefin tuna as part of a broader study of Pacific fish migration when he made the discovery.
Report shows that nature can be more valuable than natural resources
May 30 2012 – Denver Post.com – In a nutshell, people value outdoor recreation. That’s but one of many conclusions reached in a new study recently conducted by Florida-based Southwick Associates for the coalition known as Sportsmen for Responsible Energy Development.The report released last week states what many outdoors enthusiasts have long suspected: that conserving wildlife and natural places in the Rocky Mountain West pays off.
Most Anglers Not Deterred by Lost Access But Still A Long Term Problem
April 24, 2012 – Most Anglers Not Deterred by Lost Access But Still A Long Term Problem – One in five anglers surveyed by AnglerSurvey.com reported having to cancel or quit fishing a particular location last year because they had lost access to a favorite fishing spot. While most were able to shift their fishing to a different location, about a third of the affected anglers – or seven percent of all survey respondents – said it caused them to quit fishing altogether.