Press Releases

Top Hunting and Shooting Equipment Brands for 2012

Top Hunting and Shooting Equipment Brands for 2012

February 27, 2013 – Top Hunting and Shooting Equipment Brands for 2012 – Southwick Associates has announced the brands hunters and shooters purchased most frequently in 2012. This list has been compiled from the 35,081 internet-based surveys completed by hunters and target shooters who volunteered to participate last year in HunterSurvey.com and ShooterSurvey.com polls. In 2012, top brands included:

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Southwick Associates Providing Free Information to Media Partners

February 18, 2013 – Southwick Associates Providing Free Information to Media Partners – Southwick Associates is providing its outdoor media partners with no-cost information on fishing, hunting and shooting participation and trends. Every two months, media firms who link their websites or social media to Southwick Associates’ online surveys, or mention these surveys in print or broadcast media, receive details regarding recent national and regional trends in outdoor participation, purchases, media usage and more.

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Sportsmen’s Economic Impact Report Shows Increase in Hunting and Fishing Participation, Expenditures

Sportsmen's Economic Impact Report Shows Increase in Hunting and Fishing Participation, Expenditures

January 29, 2013 – Sportsmen’s Economic Impact Report Shows Increase in Hunting and Fishing Participation, Expenditures – National Shooting Sports Foundation (NSSF) and The Congressional Sportsmen’s Foundation (CSF) released two new reports today documenting the importance of sportsmen’s activities in America. NSSF’s Hunting in America: An Economic Force for Conservation and CSF’s America’s Sporting Heritage, Fueling the American Economy reports provide detailed information about participation and expenditures by American sportsmen and women. The reports were released to the country’s top outdoor writers and industry professionals during the Shooting, Hunting and Outdoor Trade Show (SHOT Show) in Las Vegas.

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New Report Highlights Recreational Fishing’s Broad Economic and Conservation Impact

Why Anglers Lapse and Fishing Competitions

January 10, 2013 – New Report Highlights Recreational Fishing’s Broad Economic and Conservation Impact – Recreational fishing is more than just a pleasant getaway for millions of Americans. As an industry, it provides a living for countless people in businesses ranging from fishing tackle and boating manufacturing to travel and hospitality to publications, magazines and much more. As reported in Sportfishing in America: An Economic Force for Conservation, a new fishing statistics report produced by the American Sportfishing Association (ASA), the trade association that represents the sportfishing industry, the number of anglers increased 11 percent over the past five years and fishing tackle sales grew more than 16 percent. When expenditures are multiplied by our nation’s 60 million anglers, their dollars have a significant impact on our nation’s economy.

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Give Your Business a Competitive Edge in 2013: Meet with Southwick Associates at the SHOT Show Jan. 15-18

Southwick Associates November 2011 Newsletter

January 7, 2013 – Give Your Business a Competitive Edge in 2013 – Businesses require good instincts to help their companies survive. To remain truly competitive, smart businesses need accurate market and customer information. To get that critical data, more outdoor companies and agencies turn to Southwick Associates, the outdoor industry’s leading provider of hunting and shooting market statistics and customer insights. Southwick Associates now has new services available to boost your profitability.

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Online Sporting License Sales Grow

Online Sporting License Sales Grow

January 3, 2013 – Online Sporting License Sales Grow – In this modern age of digital merchandising and convenient shopping on the web, an growing number of sportsmen are purchasing their licenses online. According to HunterSurvey.com and AnglerSurvey.com, in 2012, the number of hunters and anglers purchasing licenses through a state agency or third-party website grew by 35 percent and 13 percent respectively since 2009. Today, 28 percent of all hunters and 29 percent of all anglers surveyed report buying licenses online.

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“Made in U.S.A.” Makes a Difference to Sportsmen, but Price Still a Big Factor

“Made in U.S.A.” Makes a Difference to Sportsmen

December 5, 2012 – “Made in U.S.A.” Makes a Difference to Sportsmen, but Price Still a Big Factor – When HunterSurvey.com and AnglerSurvey.com sought to determine how much weight the “Made in U.S.A.” tag carried with sportsmen when making purchases of outdoor equipment, they found most respondents agreed that U.S.-made products were of better quality and it was important to buy them. They also discovered there is only but so much most hunters and anglers are willing to pay for that label.

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Membership in Shooting Ranges and Sporting Clays Clubs Increases Over Previous Year

Membership in Shooting Ranges and Sporting Clays Clubs Increases

Oct 22 2012 – Shooting Ranges and Sporting Clays Clubs Increases Over Previous Year – A recent survey of more than 5,000 shooting enthusiasts conducted on ShooterSurvey.com discovered approximately one third 32 percent of active shooters respondents claim membership at a shooting range or sporting clays club, a six percent increase over the previous year’s survey results. While the growth is encouraging, the news many clubs might want to focus on are the reasons why 68 percent of surveyed shooters say they still aren’t members. Top reasons for..

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Help Stop the Loss of Land and Water for Hunting and Fishing; Surveys Provide Fast, Simple Way for Sportsmen to be Heard

Stop the Loss of Land and Water for Hunting and Fishing

September 5, 2012 – Help Stop the Loss of Land and Water for Hunting and Fishing; Surveys Provide Fast, Simple Way for Sportsmen to be Heard – Last year nearly 23 percent of hunters lost access to land they had previously hunted, while just over 20 percent of anglers had to change or cancel plans to fish because certain waters or access points were no longer open to them. One reason for this lost access is due to development. Between 1982 and 1997, 41.3 million acres of rural land were turned into subdivisions, malls, office parks and the like. That’s roughly the size of Illinois and New Jersey combined, according to America’s Farmland Trust. Could where you hunt or fish be next?

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Economy, Recruitment Programs Lead to Growth in Hunting, Fishing Participation

economy, growth, hunting, fishing

August 28, 2012 – Economy, Recruitment Programs Lead to Growth in Hunting, Fishing Participation – When the U.S. Fish & Wildlife Service (USFWS) recently reported the number of hunters grew by nine percent since 2006 and the number of anglers grew by 11 percent in that same time frame, sportsmen and the sporting industry were thrilled. The numbers, which are preliminary results released as the initial look into the USFWS’s 2011 National Survey of Fishing, Hunting and Wildlife-Associated Recreation, reversed what had been dropping participation levels in fishing over the past 10 years and indicated the first jump in hunter numbers in more than two decades.

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