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Give Your Business a Competitive Edge in 2013: Meet with Southwick Associates at the SHOT Show Jan. 15-18

Southwick Associates November 2011 Newsletter

January 7, 2013 – Give Your Business a Competitive Edge in 2013 – Businesses require good instincts to help their companies survive. To remain truly competitive, smart businesses need accurate market and customer information. To get that critical data, more outdoor companies and agencies turn to Southwick Associates, the outdoor industry’s leading provider of hunting and shooting market statistics and customer insights. Southwick Associates now has new services available to boost your profitability.

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Online Sporting License Sales Grow

Online Sporting License Sales Grow

January 3, 2013 – Online Sporting License Sales Grow – In this modern age of digital merchandising and convenient shopping on the web, an growing number of sportsmen are purchasing their licenses online. According to HunterSurvey.com and AnglerSurvey.com, in 2012, the number of hunters and anglers purchasing licenses through a state agency or third-party website grew by 35 percent and 13 percent respectively since 2009. Today, 28 percent of all hunters and 29 percent of all anglers surveyed report buying licenses online.

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“Made in U.S.A.” Makes a Difference to Sportsmen, but Price Still a Big Factor

“Made in U.S.A.” Makes a Difference to Sportsmen

December 5, 2012 – “Made in U.S.A.” Makes a Difference to Sportsmen, but Price Still a Big Factor – When HunterSurvey.com and AnglerSurvey.com sought to determine how much weight the “Made in U.S.A.” tag carried with sportsmen when making purchases of outdoor equipment, they found most respondents agreed that U.S.-made products were of better quality and it was important to buy them. They also discovered there is only but so much most hunters and anglers are willing to pay for that label.

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Membership in Shooting Ranges and Sporting Clays Clubs Increases Over Previous Year

Membership in Shooting Ranges and Sporting Clays Clubs Increases

Oct 22 2012 – Shooting Ranges and Sporting Clays Clubs Increases Over Previous Year – A recent survey of more than 5,000 shooting enthusiasts conducted on ShooterSurvey.com discovered approximately one third 32 percent of active shooters respondents claim membership at a shooting range or sporting clays club, a six percent increase over the previous year’s survey results. While the growth is encouraging, the news many clubs might want to focus on are the reasons why 68 percent of surveyed shooters say they still aren’t members. Top reasons for..

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Help Stop the Loss of Land and Water for Hunting and Fishing; Surveys Provide Fast, Simple Way for Sportsmen to be Heard

Stop the Loss of Land and Water for Hunting and Fishing

September 5, 2012 – Help Stop the Loss of Land and Water for Hunting and Fishing; Surveys Provide Fast, Simple Way for Sportsmen to be Heard – Last year nearly 23 percent of hunters lost access to land they had previously hunted, while just over 20 percent of anglers had to change or cancel plans to fish because certain waters or access points were no longer open to them. One reason for this lost access is due to development. Between 1982 and 1997, 41.3 million acres of rural land were turned into subdivisions, malls, office parks and the like. That’s roughly the size of Illinois and New Jersey combined, according to America’s Farmland Trust. Could where you hunt or fish be next?

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Economy, Recruitment Programs Lead to Growth in Hunting, Fishing Participation

economy, growth, hunting, fishing

August 28, 2012 – Economy, Recruitment Programs Lead to Growth in Hunting, Fishing Participation – When the U.S. Fish & Wildlife Service (USFWS) recently reported the number of hunters grew by nine percent since 2006 and the number of anglers grew by 11 percent in that same time frame, sportsmen and the sporting industry were thrilled. The numbers, which are preliminary results released as the initial look into the USFWS’s 2011 National Survey of Fishing, Hunting and Wildlife-Associated Recreation, reversed what had been dropping participation levels in fishing over the past 10 years and indicated the first jump in hunter numbers in more than two decades.

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AMERICA’S GREAT OUTDOORS: Reversing Decades of Decline, the Number of Hunters and Anglers is on the Rise

Reversing Decades of Decline, the Number of Hunters and Anglers is on the Rise

August 15, 2012 – US Fish and Wildlife Services – Highlighting the reversal of decades of declining numbers, Secretary of the Interior Ken Salazar today announced the results of a comprehensive national survey of outdoor recreation showing a significant increase in hunters and a double-digit increase in anglers over the past five years.

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The Southwick Deer Hunter Report – Southwick Associates

Southwick Deer Hunter Report

July 25, 2012 – In the world of hunting, the whitetail is king, with roughly three-quarters of all U.S. hunters—more than 10 million men and women—traveling into our country’s woods and fields each fall in pursuit of deer. For businesses and organizations focused on serving this audience, understanding where they spend their money and what they actually buy is critical. Manufacturers, retailers, marketers, outfitters and even gas stations and hotels can improve profitability if they can pinpoint hunters’ buying habits.

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Southwick Associates Announces New Sales Representation

Southwick Associates January 2011 Newsletter

July 23, 2012 – Southwick Associates, the recognized leader in the field of fish and wildlife statistics and economics for over 20 years, announces a new partnership with outdoor industry veteran John DePalma and his branding and marketing company, Brand Intelligent. The partnership will place DePalma as lead sales representative of Southwick’s market leading product offerings.

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Bass Anglers Buying Habits and Media Preferences Revealed; The Southwick Bass Angler Report Now Available

Bass Anglers Buying Habits and Media Preferences

July 5 2012 – Bass Angler Buying Habits and Media Preferences Revealed; The Southwick Bass Angler Report Now Available –
With 26 million recreational anglers working the rivers, lakes and oceans each year, fishing is big business in America. Bass fishing remains one of the largest segments of this lucrative market with 11 million dedicated enthusiasts. For businesses and organizations focused on serving this audience, understanding where they spend their money and what they actually buy is critical. Manufacturers, retailers, marketers, outfitters and even gas stations and hotels can improve profitability if they can pinpoint anglers’ buying habits

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