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Press Releases Archives - Page 2 of 12 - Southwick Associates

Top Social Media Influencers – and other Fishing, Hunting and Shooting Media Insights from Southwick Associates

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FERNANDINA BEACH, FL. -Fewer mysteries are greater than anglers and hunters’ media habits and preferences. Since 2010, Southwick Associates’ Media Monitor (SAMM) has provided outdoor media insights to subscribers. In […]

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America’s Sporting Heritage Fuels Nation’s Economy

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FERNANDINA BEACH, FL. -With countless places to roam and enjoy the great outdoors, Americans are taking advantage of these opportunities, and as they go, spending significant dollars, too. New economic reports [...]Read more

How Big is Your Market? New Figures Now Available.

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FERNANDINA BEACH, Fla – Sportsmen spent more than $24 billion on hunting, shooting, and sportfishing equipment in 2017, according to new market size reports available from Southwick Associates. The 2017 […]

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Top Sportfishing Equipment Brands for 2017

Southwick Hunting Market Report Reveals New Data
Sportsmen are spending millions of dollars on fishing equipment, but which brands are they buying? Southwick Associates surveyed more than 11,000 anglers in 2017 through their online AnglerSurvey consumer panel [...]Read more

Top Hunting & Shooting Equipment Brands for 2017

Southwick Hunting Market Report Reveals New Data
Sportsmen are spending millions of dollars on hunting and recreational shooting equipment, but which brands are they buying? Southwick Associates surveyed more than 20,000 hunters and recreational shooters in 2017 [...]Read more

New Study: Modern Sporting Rifle Owners are Younger, More Active and Spend More

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FERNANDINA BEACH, FL. —Modern sporting rifle owners are very unique. In fact, they are more ethnically-diverse, spend more time at the shooting range and are more likely to pay a […]

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How Big Is Your Market? Southwick Associates’ Can Tell You

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FERNANDINA BEACH, Fla. — Southwick Associates’ annual market size reports are now available for hunting, target shooting, and sportfishing related businesses seeking the best intel available on the size of […]

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New Research Tools Provide Insights into the Minds of Firearm Owners

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NSSF and Southwick Associates partner to help brands grow the industry FERNANDINA BEACH, FL: The National Shooting Sports Foundation (NSSF) and Southwick Associates announces new products and services to help […]

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Trends in Videoing Hunts Revealed in New Survey

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With the rise in outdoor television programming; technological advancements that make videoing events easier; and easy access to online outlets such as YouTube, videoing hunts continues to grow in popularity among everyday hunters. In fact, according to a recent survey conducted through Southwick Associates’ HunterSurvey.com, there has been a 68-percent increase over the last five years of those hunters who video some or all of their hunts.

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Southwick Associates Powers Research Behind OIA’s “Outdoor Recreation Economy Report”

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Outdoor recreation is one of our nation’s largest economic drivers supplying jobs and revenue for thousands of metropolitan and largely rural communities across America. Just how big is outdoor recreation? It generates more than $887 billion in annual consumer spending and supports more than 7.6 million jobs. These and many more findings about this vast industry were recently released in the Outdoor Industry Association’s (OIA) “The Outdoor Recreation Economy Report.” https://outdoorindustry.org/advocacy/. Southwick Associates, the leading market research and economics firm in the outdoor industry, conducted the research and analysis for the report.

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