Many Sportsmen Rely on Friends, Family and Public Land for Hunting Access; Small Lands Remain Important – June 26th, 2015 – Whether public or private, the amount of land available to hunters is limited and in many areas, shrinking. As a result, the cost to go hunting is expected to rise as sportsmen are obligated to compete for limited access.
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Do .22 Ammo Challenges Translate Into More Airgun Use? – April 28th, 2015 – Today’s airguns are more powerful, more reliable and more accurate than the lever-action toys common to many of our childhoods. They are used in everything from precision shooting competitions and weekend plinking sessions to hunting small and even large game, with the majority of modern air rifles most similarly matching the close-range shooting performance of another target-time favorite—the .22-caliber rimfire rifle.
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Hunter, Shooter and Angler Annual Market Trends Reports Now Available – March 24th, 2015 – Southwick Associates’ annual trend reports on the purchasing and activity habits of sportsmen have become essential resources for business leaders looking to guide their companies toward bigger profits in the outdoor industry. The latest reports, “2014 Hunting and Shooting Participation and Market Trends” and the “2014 Angler Trends” are a compilation of the data from a year’s worth of the bi-monthly surveys conducted on HunterSurvey.com, ShooterSurvey.com and AnglerSurvey.com.
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Track the Growing Women’s Outdoor Market with Southwick’s Free Report – March 17, 2015 – Although the outdoor market is one typically focused on male consumers, today, more than a quarter of all anglers are female, while women account for approximately 10 percent of all hunters and shooters. Women outdoors enthusiasts are so prevalent they cannot be ignored. Companies that continue to focus solely on male consumers are leaving a lot of potential customers—and dollars—behind. It’s critical that companies better understand this emerging market and Southwick’s free Women in the Outdoors 2014 report is the first, crucial step to that understanding.
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Top Fishing Equipment Brands for 2014 – February 26th, 2015 – Southwick Associates’ AnglerSurvey.com announced the brands and products anglers purchased most frequently in 2014. This list has been compiled from the 15,685 internet-based surveys completed in 2014 by AnglerSurvey.com panelists.
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Top Hunting and Shooting Equipment Brands for 2014 – February 25th, 2015 – Southwick Associates has announced 2014 top selling brands for many hunting and shooting product categories. Several sources were used to compile this list, including Southwick Associates’ HunterSurvey.com and ShooterSurvey.com panels, household surveys conducted in late 2014 and other proprietary research by Southwick Associates.
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Know Your Competition; Grow Your Business in 2015 with the Southwick Market Reports – February 24, 2015 – Did you know… Sportsmen spent $207 million on trail cameras in 2014? Or that the average modern sporting rifle sold for $1,260 in 2014? And that’s before adding optics, slings and other accessories. For outdoor companies looking to gain an advantage over their competition, such data is critical when conceptualizing and marketing products and services.
Read more →January 20th, 2014 – How Big is Your Market? Who are your Competitors? – As announced at the 2015 SHOT Show in Las Vegas, Southwick Associates is now providing new Size of the Hunting, Shooting and Self-Defense Market reports to the outdoor industry. Using enhanced research methods, the new Southwick Associates’ report quantifies sales within the self-defense market plus hunting and recreational shooting, the dollars and units sold by brand, volumes for many never-reported niches within the trade, and more.
Read more →FERNANDINA BEACH, Fla. — To remain truly competitive, smart businesses need accurate market and customer information. To gain this critical knowledge, more outdoor companies turn to Southwick Associates, the outdoor […]
Read more →December 9, 2014 – Access Remains Top Concern To Many Angler – Although fishing remains a popular activity shared by many sportsmen and their families, the sport is not without challenges that limit even broader participation from many who would love to take part in this grand tradition. In exploring what threats to fishing are of the greatest concern or have impacted today’s anglers the most, AnglerSurvey.com posed the question in one of its bimonthly surveys.
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