FERNANDINA BEACH, FL. – While the image of the modern American angler is often portrayed in advertising as a strong looking, middle-aged white male, new research by Southwick Associates conducted for the
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FERNANDINA BEACH, FL. – Feedback from manufacturers indicates nine of ten new products introduced by companies fail to meet expectations, costing millions of dollars in wasted research & development, tooling, production,
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FERNANDINA BEACH, Fla. — While the total number of anglers who enjoy fishing remains fairly consistent year-in and year-out, the number of anglers who actually bought a license in ten
Read more →FERNANDINA BEACH, FL. Â –Â Many sportsmen have fond memories of special times outdoors hunting and shooting with a parent or grandparent. And it seems as adults, many are only too happy
Read more →Consumer information is essential to today’s business owners and marketers, and surveys often provide the best way to find out just what consumers are thinking.  But commissioning a survey can
Read more →Many Sportsmen Rely on Friends, Family and Public Land for Hunting Access; Small Lands Remain Important – June 26th, 2015 – Whether public or private, the amount of land available to hunters is limited and in many areas, shrinking. As a result, the cost to go hunting is expected to rise as sportsmen are obligated to compete for limited access.
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Do .22 Ammo Challenges Translate Into More Airgun Use? – April 28th, 2015 – Today’s airguns are more powerful, more reliable and more accurate than the lever-action toys common to many of our childhoods. They are used in everything from precision shooting competitions and weekend plinking sessions to hunting small and even large game, with the majority of modern air rifles most similarly matching the close-range shooting performance of another target-time favorite—the .22-caliber rimfire rifle.
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Hunter, Shooter and Angler Annual Market Trends Reports Now Available – March 24th, 2015 – Southwick Associates’ annual trend reports on the purchasing and activity habits of sportsmen have become essential resources for business leaders looking to guide their companies toward bigger profits in the outdoor industry. The latest reports, “2014 Hunting and Shooting Participation and Market Trends” and the “2014 Angler Trends” are a compilation of the data from a year’s worth of the bi-monthly surveys conducted on HunterSurvey.com, ShooterSurvey.com and AnglerSurvey.com.
Read more →Track the Growing Women’s Outdoor Market with Southwick’s Free Report – March 17, 2015 – Although the outdoor market is one typically focused on male consumers, today, more than a quarter of all anglers are female, while women account for approximately 10 percent of all hunters and shooters. Women outdoors enthusiasts are so prevalent they cannot be ignored. Companies that continue to focus solely on male consumers are leaving a lot of potential customers—and dollars—behind. It’s critical that companies better understand this emerging market and Southwick’s free Women in the Outdoors 2014 report is the first, crucial step to that understanding.
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Top Fishing Equipment Brands for 2014 – February 26th, 2015 – Southwick Associates’ AnglerSurvey.com announced the brands and products anglers purchased most frequently in 2014. This list has been compiled from the 15,685 internet-based surveys completed in 2014 by AnglerSurvey.com panelists.
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