August 22, 2013 – Survey Reveals What Influences Hunters and Anglers to Make a Purchase- A new survey conducted by Southwick Associates on what influences hunters’ and anglers’ purchases sheds light on how manufacturers in the hunting and fishing industry might best market to their consumers. For hunters, “personal experience” was the highest factor at 73.3 percent with 72.1 percent of anglers concurring. Also high on the list for hunters at 55.7 percent was “brand loyalty” with 55.8 percent of anglers favoring “brand loyalty” as well.
Southwick Associates Offers First Report of its Kind to Identify the True Size of the Sportfishing Market in America
August 13, 2013 – Southwick Associates Offers First Report of its Kind to Identify the True Size of the Sportfishing Market in America – With more than 33 million anglers in the United States spending nearly $42 billion a year on their activities, sportfishing in America is big business. From the Atlantic to the Pacific Ocean and everywhere in between, anglers young and old spend money on equipment, boats, travel, food, gas and more. But for those companies providing goods and services to sportfishermen, understanding precisely where those dollars are being spent has been elusive. That is until now.
August 6, 2013 – Southwick Firearms and Ammunition Market Report Reveals Never Before Seen Data – Record sales of firearms and ammunition have made headlines since 2008 with last year posting an all-time high number of background checks for firearms purchases at 16.8 million. But businesses involved in the shooting industry might be surprised to know in which product categories are most of that money is being spent.
June 30, 2013 – Southwick Hunting Market Report Reveals Never Before Seen Data -There were as many as 14.3 million active hunters in 2012 who spent $7.8 billion on their sport, but how that money was divided among specific product categories has never clearly been available. That is until now! Southwick Associates, the outdoor industry’s leading research and survey firm, is currently offering the 2012 Size of Hunting Market Report. The first-of-its-kind report is available to businesses, agencies, organizations and the media and is the most accurate and complete study of the actual amount of hunting-related expenditures available. It offers information critical for any business or group focused on providing products and services to this market.
May 1 2013 – AnglerSurvey.com and HunterSurvey.com is supporting the Snook & Gamefish Foundation and the Mule Deer Foundation by making a donation for each new participant to
take the surveys in July 2013.
May 16, 2013 – NSSF Study Shows Lower-Than-Expected Rates of Hunting Among Recent Hunter Ed Graduates – Filled classrooms at Hunter Safety courses are a good thing, but perhaps more important is the number of students that actually participate in hunting after they graduate. A recent survey, funded by the National Shooting Sports Foundation (NSSF) and conducted by Southwick Associates, focused on participation levels of students in the years immediately following their graduation from hunter education class.
April, 30, 2013 – Half of All Shooting Sportsmen Give or Receive Gifts Essential to Their Sport During Holidays – When it comes to selecting the perfect holiday gift or finding that present for the person who has everything, sportsmen know when buying for a fellow shooter or hunter that something related to their sport is sure to please.
April 26, 2013 – One in Five Anglers Lose Access to Favorite Fishing Spots – The number of anglers who had to cancel a fishing trip or stop fishing a particular location last year because they lost access to a favorite fishing spot overall has not changed compared to last year.
March 12, 2013 – With Ammunition Costs On the Rise, Some Shooters Turn to Reloading – With soaring ammunition costs and shortages of cartridges on store shelves making headlines in recent months, many shooters are wondering how they are going to find or afford enough rounds to keep enjoying their sport as much as they always have.
March 6, 2013 – Reasons for Hunting Are Diverse – American sportsmen hail from every walk of life imaginable, and just as they are a diverse crowd, so too are their reasons for participating in hunting. While many portray hunting as an intense effort to get game, the reality is the overall outdoor experience holds much more sway in attracting people to the sport.