New Study: Modern Sporting Rifle Owners are Younger, More Active and Spend More

FERNANDINA BEACH, FL. —Modern sporting rifle owners are very unique. In fact, they are more ethnically-diverse, spend more time at the shooting range and are more likely to pay a premium price for a firearm than most other firearm owners.

As a supplement to The Customer Segmentation Analysis on the U.S. Commercial Firearms and Accessories Market report, NSSF and Southwick Associates published a new report that takes an in-depth look at the demographics, firearm-related activities, motivations, needs, purchase drivers and shopping habits of those who own a modern sporting rifle and those looking to buy one in the next 12 months. In addition, the report identifies the four firearm customer segments that make up 90 percent of the market. These four firearm customer segments have a large percentage of consumers that are either using or planning to buy modern sporting rifles.

This report is part of a series of research resources offered by NSSF and Southwick Associates to help companies continue to excel and grow in this rapidly changing market. “There is a lot of uncertainty on where the market is headed and it’s important that businesses have insightful information to make smart business decisions. This report is designed to enable manufacturers and retailers to stay one step ahead of their competitors in their product and marketing strategies,” commented Rob Southwick, President.

The report “Modern Sporting Rifle Owners: An In-depth Exploration,” is now available from Southwick Associates. Custom research is also available based on the proprietary database containing responses from more than 100,000 detailed consumer surveys.

For more information, pricing and a list of the report’s contents, click here, or to purchase a report contact

To inquire about custom insights, contact