Southwick Associates Media Monitor Offers “Must-Know” Information for Businesses, Media Outlets

Southwick Associates Media Monitor Offers “Must-Know” Information for Businesses, Media Outlets

For Immediate Release: August 1, 2011
Contact:, (303) 955-2194

FERNANDINA BEACH, Fla. — For those savvy publishing or television professionals seeking to know how their products and just as importantly, their competitor’s products, are received by consumers, or if you are a business owner or marketer looking to increase exposure for your products or services, Southwick Associates now offers the Media Monitor (SAMM).

For years, Southwick Associates’ monthly Hunter Survey, Shooter Survey and Angler Survey reports have set the benchmark for reliable data used by nonprofit organizations and outdoor product manufacturers to understand the participation and purchasing decisions of consumers and constituents. Now Southwick combines this understanding of consumer decision making with newly updated survey data to determine not only which products are the most popular, but which media outlets are having the most influence on these buying decisions.

SAMM measures total media consumption—outdoor magazines, television programs, websites and social media—of anglers, shooters and hunters and can ultimately match a sportsman’s purchasing preferences to specific programs and titles. Never before has this information been available.

“From numbers on programs watched, magazines read or websites visited to a detailed view of the media and buying habits of various segments of the sporting community, SAMM provides marketers with the data to determine which media people are using and which ones most influence their decisions to buy,” says Rob Southwick, president of Southwick Associates.

Publishers, producers, ad buyers and others can sign up to receive the quarterly reports along with a summary report at the end of each year or they can even request customized reports that will pull data specific to their particular business or marketing plans. For pricing or more information on purchasing the SAMM report, contact Mr. Courtney Olson at or (303) 955-2194.

About Southwick Associates: Southwick Associates was founded in 1989 to serve the fish and wildlife management community, as well as the sportfishing and hunting industries. We specialize in economic and business statistics related to fish and wildlife. Our expertise includes measuring retail expenditures by anglers, hunters, wildlife viewers and other outdoor recreationists; quantifying the jobs, tax revenues and other economic impacts of outdoor recreation; tracking trends within outdoor industries as well as identifying major distribution channels and the overall structure of specific outdoor-related industries; and analyzing the value of fish and wildlife resources and their uses including land transactions, new business ventures, fish kills and more. Participate in our panels at ,, and or visit our website at Southwick