Fish and Wildlife Economics and Statistics

Survey Results Provide Crucial Data to Game Agencies, Outdoor Product Manufacturers

Survey Results Provide Crucial Data to Game Agencies, Outdoor Product Manufacturers

For Immediate Release:  Nov. 11, 2011

FERNANDINA BEACH, Fla. — With challenging economic times lingering and more activities vying for people’s attention and hard-earned dollars, government agencies, manufacturers and retailers more than ever need to understand precisely what their constituents and consumers want. Then they must deliver—or risk becoming irrelevant, underfunded and ultimately out of operation. And while gut instinct and direct consumer feedback certainly serve leaders in the decision-making process, nothing beats solid, empirical data. One of the best ways to obtain this data remains through detailed surveys of the very people an organization or business hopes to serve.

In the outdoor industry, the survey information collected and provided by, and, designed and conducted by Southwick Associates of Fernandina Beach, Fla. since 2006, is recognized as a top source for measuring and understanding the habits and interests of dedicated sportsmen and sportswomen. Each month, hunters, shooters and anglers from across the United States participate in surveys that explore a variety of purchasing decisions, their participation in particular outdoor activities, their opinions on wildlife-related issues and legislation and more.

This information is vital in aiding game departments, nonprofit organizations, recreational program managers, the media, manufacturers and service providers in creating programs and products that will better protect outdoor opportunities and best serve the hunting, shooting and angling public.

It’s just as important for sportsmen and sportswomen, who truly care about protecting the outdoor opportunities available to them and who want to see better products that serve their interests, to participate in these fun, easy-to-take surveys where they can be heard and share their honest opinions in a format that has the power to effect true change.

“Surveys remain one of the best tools available to measure the pulse of an entire constituency or consumer base and make the most informed decisions based on real data, not just anecdotal evidence,” says Rob Southwick, president of Southwick Associates. “As a company seeking to deliver the best outdoor survey information available, it is important to design surveys in a way that attracts a broad cross-section of sportsmen by being fun and easy to take, yet still delivers the accurate data necessary for solid decision making.”

Sportsmen interested in participating in the surveys can visit and/or and (the Hunter Survey and Shooter Survey direct to the same site) and simply click on the “Take the Survey” button if a first time participant. Surveys are designed to take only a few minutes to complete. Once you complete the survey, you will receive an email invitation each month when a new survey is ready to be taken. It’s that easy to make a real impact in the future of hunting, shooting and angling.

About Southwick Associates: Southwick Associates ( was founded in 1989 to serve state fish and wildlife agencies, as well as the sportfishing and hunting industries. We specialize in economic and business statistics related to fish and wildlife. Our expertise includes measuring retail expenditures by anglers, hunters, wildlife viewers and other outdoor recreationists; quantifying the jobs, tax revenues and other economic impacts of outdoor recreation; tracking trends within outdoor industries as well as identifying major distribution channels and the overall structure of specific outdoor-related industries; and analyzing the value of fish and wildlife resources and their uses including land transactions, new business ventures, fish kills and more.