In the most recent quarter of our HunterSurvey/ShooterSurvey and AnglerSurvey, we dove into some factors influencing purchasing behavior.
For anglers, we explored when brand matters and how decisions are made about fishing-related clothing purchases. Roughly 27.5% of respondents (N=1340) indicated that they did not have a preferred brand of fishing tackle. When they chose not to purchase their favorite brand, it was most often because that brand wasn’t available (29.1%) or was too expensive (28.6%). In fact, brand was reported to be most important for rods (71.2%) and reels (70.4%).
Please select the top three categories for which brand is most important. | Selected |
Rods | 71.2% |
Reels | 70.4% |
Line | 45.7% |
Lures | 45.4% |
Hooks/sinkers/terminal tackle | 20.6% |
Combos | 12.4% |
Tools and fishing accessories (pliers, stringers, hook removers, etc.) | 9.6% |
Tackle boxes and storage | 9.3% |
N=1340 |
When it came to fishing-related clothing purchases, brand was the least important consideration while price (56.9%) and fit and feel (56.8%) were the most important (N=1340).
For hunters and recreational shooters, we examined what factors may affect firearm and ammunition purchases. Roughly a third of respondents indicated that inflation and the availability of ammunition contributed to them purchasing less ammunition.

For firearm purchases, respondents reported purchasing more firearms because of domestic politics (38%) and concerns about safety (37.5%). As with ammunition, inflation and availability were contributing to fewer purchases.

The entire HunterSurvey/ShooterSurvey and AnglerSurvey reports are available for purchase. For more information, please contact Nancy@SouthwickAssociates.com