Understand Q1 Hunter, Angler, and Recreational Shooter Purchasing

In the most recent quarter of our HunterSurvey/ShooterSurvey and AnglerSurvey, we dove into some factors influencing purchasing behavior.

For anglers, we explored when brand matters and how decisions are made about fishing-related clothing purchases. Roughly 27.5% of respondents (N=1340) indicated that they did not have a preferred brand of fishing tackle. When they chose not to purchase their favorite brand, it was most often because that brand wasn’t available (29.1%) or was too expensive (28.6%). In fact, brand was reported to be most important for rods (71.2%) and reels (70.4%).

 Please select the top three categories for which brand is most important.Selected
Hooks/sinkers/terminal tackle20.6%
Tools and fishing accessories (pliers, stringers, hook removers, etc.)9.6%
Tackle boxes and storage9.3%

When it came to fishing-related clothing purchases, brand was the least important consideration while price (56.9%) and fit and feel (56.8%) were the most important (N=1340).

For hunters and recreational shooters, we examined what factors may affect firearm and ammunition purchases. Roughly a third of respondents indicated that inflation and the availability of ammunition contributed to them purchasing less ammunition.

For firearm purchases, respondents reported purchasing more firearms because of domestic politics (38%) and concerns about safety (37.5%). As with ammunition, inflation and availability were contributing to fewer purchases.

The entire HunterSurvey/ShooterSurvey and AnglerSurvey reports are available for purchase. For more information, please contact Nancy@SouthwickAssociates.com