Fish and Wildlife Economics and Statistics
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New Report Identifies the Changing Markets for Handguns

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The handgun market has many different types of consumers, each wanting to buy for different reasons and uses. Two of these types, women and minorities, are a significant growth opportunity […]

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New Study: Modern Sporting Rifle Owners are Younger, More Active and Spend More

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FERNANDINA BEACH, FL. —Modern sporting rifle owners are very unique. In fact, they are more ethnically-diverse, spend more time at the shooting range and are more likely to pay a […]

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How Big Is Your Market? Southwick Associates’ Can Tell You

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FERNANDINA BEACH, Fla. — Southwick Associates’ annual market size reports are now available for hunting, target shooting, and sportfishing related businesses seeking the best intel available on the size of […]

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New Research Tools Provide Insights into the Minds of Firearm Owners

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NSSF and Southwick Associates partner to help brands grow the industry FERNANDINA BEACH, FL: The National Shooting Sports Foundation (NSSF) and Southwick Associates announces new products and services to help […]

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Trends in Videoing Hunts Revealed in New Survey

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With the rise in outdoor television programming; technological advancements that make videoing events easier; and easy access to online outlets such as YouTube, videoing hunts continues to grow in popularity among everyday hunters. In fact, according to a recent survey conducted through Southwick Associates’ HunterSurvey.com, there has been a 68-percent increase over the last five years of those hunters who video some or all of their hunts.

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Southwick Associates Powers Research Behind OIA’s “Outdoor Recreation Economy Report”

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Outdoor recreation is one of our nation’s largest economic drivers supplying jobs and revenue for thousands of metropolitan and largely rural communities across America. Just how big is outdoor recreation? It generates more than $887 billion in annual consumer spending and supports more than 7.6 million jobs. These and many more findings about this vast industry were recently released in the Outdoor Industry Association’s (OIA) “The Outdoor Recreation Economy Report.” https://outdoorindustry.org/advocacy/. Southwick Associates, the leading market research and economics firm in the outdoor industry, conducted the research and analysis for the report.

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Top Hunting & Shooting Brands 2016

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Fernandina Beach, FL. – Southwick Associates has announced the 2016 top brands for many hunting and shooting product categories. This list has been compiled from the internet-based surveys completed in 2016 by […]

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First Ever Consumer Segmentation of the U.S. Firearms Market Just Released:

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Learn precisely why people decide to buy a firearm, and why they select specific products Fernandina Beach, FL. –  Firearms and accessories consumers are not all the same. Business growth depends on understanding […]

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Cracking the Code: New Report Offers Insight on Marketing to Millennial Hunters, Shooters

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FERNANDINA BEACH, Fla. — Hunting is often seen as a traditional activity, and marketing to those enthusiasts who love to hunt and recreationally shoot has often focused on core messages […]

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Southwick Associates Media Monitor: Get the Most for Your Hunting and Fishing Advertising Budget

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FERNANDINA BEACH, Fla. —U.S. companies spend upwards of $222 billion a year to advertise their products and services with some, like Proctor & Gamble spending more than $4 billion alone […]

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