News & Events

Southwick Hunting Market Report Reveals Never Before Seen Data

June 30, 2013 – Southwick Hunting Market Report Reveals Never Before Seen Data -There were as many as 14.3 million active hunters in 2012 who spent $7.8 billion on their sport, but how that money was divided among specific product categories has never clearly been available. That is until now! Southwick Associates, the outdoor industry’s leading research and survey firm, is currently offering the 2012 Size of Hunting Market Report. The first-of-its-kind report is available to businesses, agencies, organizations and the media and is the most accurate and complete study of the actual amount of hunting-related expenditures available. It offers information critical for any business or group focused on providing products and services to this market.

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Southwick Associates June 2013 Newsletter

June 20, 2013 – Southwick Associates, June 2013 Newsletter -The money invested in supporting natural resource conservation, specifically for those programs designed to manage wildlife and fish populations along with their habitat, provide much more than mere recreational benefits for those who hunt, fish or watch wildlife. These investments actually serve as a powerful driver of economic benefits that generate a positive ripple effect throughout the American economy. The report, “The Conservation Economy in America: Direct Investments and Economic Contributions,” written and researched by Southwick Associates for The National Fish and Wildlife Foundation sheds light on the true nature and impact of these investments.

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NSSF Study Shows Lower-Than-Expected Rates of Hunting Among Recent Hunter Ed Graduates

Lower-Than-Expected Rates of Hunting Among Recent Hunter Ed Graduates

May 16, 2013 – NSSF Study Shows Lower-Than-Expected Rates of Hunting Among Recent Hunter Ed Graduates – Filled classrooms at Hunter Safety courses are a good thing, but perhaps more important is the number of students that actually participate in hunting after they graduate. A recent survey, funded by the National Shooting Sports Foundation (NSSF) and conducted by Southwick Associates, focused on participation levels of students in the years immediately following their graduation from hunter education class.

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Reasons for Hunting Are Diverse

Reasons for Hunting Are Diverse

March 6, 2013 – Reasons for Hunting Are Diverse – American sportsmen hail from every walk of life imaginable, and just as they are a diverse crowd, so too are their reasons for participating in hunting. While many portray hunting as an intense effort to get game, the reality is the overall outdoor experience holds much more sway in attracting people to the sport.

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