Fish and Wildlife Economics and Statistics

News & Events Archives - Page 3 of 19 - Southwick Associates

Personas vs. Consumer Segmentation

NSSF Consumer Segmentation

Hunters, anglers and outdoor recreationalist customers are not all the same. Your business’s growth depends on understanding customers’ evolving and diverse needs, and how customers’ needs differ. Gaining these critical insights is usually accomplished […]

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Wildlife-Related Recreation in Western U.S. Provides Significant Economic Boost


Public lands and waters provide numerous fish and wildlife-related recreational opportunities providing jobs and income for rural communities for years with minimal investment compared to other industries.  Southwick Associates recently […]

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Sportfishing’s Economic Contributions by U.S. Congressional Districts Now Available from ASA

CD econ impacts

We all know recreational fishing has a significant economic impact on communities throughout the U.S. – but what does that really mean? A new report provides one-page infographics illustrating the […]

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Benefits of the Voluntary Public Access & Habitat Incentive Program (2016 & 2017)


The Farm Bill pays landowners to voluntary open their lands for public recreation. As shown in this recent work conducted by Southwick Associates for the Association of Fish and Wildlife […]

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A Quick Look at Bowhunters

Bow hunting

Curious about bowhunters? Read here for a few insights into their practice habits and decision-making when it comes to how far they will take a shot. Bowhunting remains immensely popular. […]

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Top Hunting & Shooting Equipment Brands for 2018


FERNANDINA BEACH, FL. Sportsmen are spending millions of dollars on hunting and recreational shooting equipment, but which brands are they buying? Southwick Associates surveyed more than 18,000 hunters and recreational […]

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Top Sportfishing Brands for 2018


FERNANDINA BEACH, FL. Sportsmen are spending millions of dollars on fishing equipment, but which brands are they buying? Southwick Associates surveyed more than 9,000 anglers in 2018 through their online […]

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Start with Southwick Associates at the SHOT Show to Improve Your 2019 Business Decisions

SA_Primary_4C (Copy)

FERNANDINA BEACH, Fla. — With rapidly-changing competition and uncertain market conditions, it’s no longer good enough for companies to simply “go with their gut” when making business decisions. Southwick Associates […]

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Firearms Customers Are Not All The Same – A Consumer Segmentation Study Looking at the U.S. Firearms and Accessories Markets

consumer seg

Growing your business depends in part on knowing who is more likely to buy your products and why. To help shooting sports companies better understand their consumers, Southwick Associates has a […]

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Sportsmen’s Media Preferences – 3rd Quarter 2018 Results Now Available


In the third quarter (July-September, 2018), according to Southwick Associates’ Media Monitor (SAMM), magazines edged-out internet and social media as the top source of information and media entertainment for hunters […]

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