Press Releases

Southwick Associates Powers Research Behind OIA’s “Outdoor Recreation Economy Report”

Outdoor recreation is one of our nation’s largest economic drivers supplying jobs and revenue for thousands of metropolitan and largely rural communities across America. Just how big is outdoor recreation? It generates more than $887 billion in annual consumer spending and supports more than 7.6 million jobs. These and many more findings about this vast industry were recently released in the Outdoor Industry Association’s (OIA) “The Outdoor Recreation Economy Report.” Southwick Associates, the leading market research and economics firm in the outdoor industry, conducted the research and analysis for the report.

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