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Press Releases Archives - Page 4 of 12 - Southwick Associates

Increasing New Product Success Rates Minimizes the Losses Associated with Failed New Product Introductions

Southwick Hunting Market Report Reveals New Data

FERNANDINA BEACH, FL.  – Feedback from manufacturers indicates nine of ten new products introduced by companies fail to meet expectations, costing millions of dollars in wasted research & development, tooling, production, […]

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Steady Overall Participation Levels Conceal High Annual Rate of Churn Among Anglers

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FERNANDINA BEACH, Fla. — While the total number of anglers who enjoy fishing remains fairly consistent year-in and year-out, the number of anglers who actually bought a license in ten […]

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Children Are a Big Part of the Outdoor Experience

Southwick Hunting Market Report Reveals New Data

FERNANDINA BEACH, FL.  – Many sportsmen have fond memories of special times outdoors hunting and shooting with a parent or grandparent. And it seems as adults, many are only too happy […]

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Get the Insights You Need Without Paying for a Full Survey – Southwick Consumer Omnibus

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Consumer information is essential to today’s business owners and marketers, and surveys often provide the best way to find out just what consumers are thinking.   But commissioning a survey can […]

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Many Sportsmen Rely on Friends, Family and Public Land for Hunting Access; Small Lands Remain Important

Southwick Hunting Market Report Reveals New Data

Many Sportsmen Rely on Friends, Family and Public Land for Hunting Access; Small Lands Remain Important – June 26th, 2015 – Whether public or private, the amount of land available to hunters is limited and in many areas, shrinking. As a result, the cost to go hunting is expected to rise as sportsmen are obligated to compete for limited access.

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Do .22 Ammo Challenges Translate Into More Airgun Use?

Do .22 Ammo Challenges Translate Into More Airgun Use?

Do .22 Ammo Challenges Translate Into More Airgun Use? – April 28th, 2015 – Today’s airguns are more powerful, more reliable and more accurate than the lever-action toys common to many of our childhoods. They are used in everything from precision shooting competitions and weekend plinking sessions to hunting small and even large game, with the majority of modern air rifles most similarly matching the close-range shooting performance of another target-time favorite—the .22-caliber rimfire rifle.

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Hunter, Shooter and Angler Annual Market Trends Reports Now Available

Stop the Loss of Land and Water for Hunting and Fishing

Hunter, Shooter and Angler Annual Market Trends Reports Now Available – March 24th, 2015 – Southwick Associates’ annual trend reports on the purchasing and activity habits of sportsmen have become essential resources for business leaders looking to guide their companies toward bigger profits in the outdoor industry. The latest reports, “2014 Hunting and Shooting Participation and Market Trends” and the “2014 Angler Trends” are a compilation of the data from a year’s worth of the bi-monthly surveys conducted on HunterSurvey.com, ShooterSurvey.com and AnglerSurvey.com.

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Track the Growing Women’s Outdoor Market with Southwick’s Free Report

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Track the Growing Women’s Outdoor Market with Southwick’s Free Report – March 17, 2015 – Although the outdoor market is one typically focused on male consumers, today, more than a quarter of all anglers are female, while women account for approximately 10 percent of all hunters and shooters. Women outdoors enthusiasts are so prevalent they cannot be ignored. Companies that continue to focus solely on male consumers are leaving a lot of potential customers—and dollars—behind. It’s critical that companies better understand this emerging market and Southwick’s free Women in the Outdoors 2014 report is the first, crucial step to that understanding.

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Top Fishing Equipment Brands for 2014

Top Fishing Equipment Brands for 2014

Top Fishing Equipment Brands for 2014 – February 26th, 2015 – Southwick Associates’ AnglerSurvey.com announced the brands and products anglers purchased most frequently in 2014. This list has been compiled from the 15,685 internet-based surveys completed in 2014 by AnglerSurvey.com panelists.

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Top Hunting and Shooting Equipment Brands for 2014

Reasons for Hunting Are Diverse

Top Hunting and Shooting Equipment Brands for 2014 – February 25th, 2015 – Southwick Associates has announced 2014 top selling brands for many hunting and shooting product categories. Several sources were used to compile this list, including Southwick Associates’ HunterSurvey.com and ShooterSurvey.com panels, household surveys conducted in late 2014 and other proprietary research by Southwick Associates.

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