State wildlife resource agencies are challenged in sharing marketing lessons and insights across the R3 community, thus committing many states to re-learning lessons. The following email marketing best practice recommendations…

This report details the economic impact of hunting, fishing, trapping, boating, and wildlife viewing in South Dakota. With hundreds of thousands of participants, South Dakota hosts 7.9 million days of…

From May 1 to July 31, 2021, the Kansas Department of Wildlife and Parks hosted an inaugural fishing contest called, “The Great Kansas Fishing Derby.” The primary purpose of this…

Conditions created by the COVID-19 pandemic contributed to significant increases in sportfishing participation. This report adds to the growing body of information regarding the factors behind people’s decisions to fish…

“Mentoring” has been increasingly emphasized within the R3 community as a priority effort needed to help reverse the declining trend in hunting and target shooting. However, virtually nothing is known…

Completed in partnership with the Georgia Department of Natural Resources, this study uses license data to better understand who is hunting in Georgia and how hunting participation can be strengthened.…

This study was sponsored and funded by the NSSF to examine and understand the activities that compete with hunting and target shooting and to learn what these people are doing…

As an extension of the 2009 Lapsed Angler Direct Mail Marketing Program, the Recreational Boating & Fishing Foundation (RBFF) partnered with 14 state fish and wildlife agencies to implement a…