We all know fishing participation skyrocketed in 2020. But what has happened so far in 2021? According to state fishing license data monitored by Southwick Associates and available from the…

One-third of hunter education graduates will not buy a license within seven years of graduating, though only five percent did not intend to hunt prior to taking the course. While significant effort has been made…

2020’s uncertainties boosted ammunition demand to record levels. Going forward, the question within the trade is “how long is current demand sustainable?”.  To help provide insights, Southwick Associates polled the…

For fishing, hunting and target shooting businesses seeking the best intel available on the size and health of their specific market, Southwick Associates’ annual market size reports can now be ordered. These reports…

For fishing, hunting and target shooting businesses seeking the best intel available on the size and health of their specific market, Southwick Associates’ annual market size reports have become must-have…

Each year, sportfishing, firearm, ammunition and archery manufacturers pay Wildlife and Sport Fish Restoration (WSFR) excise taxes that in the long-term benefits sales and industry. However, many companies who pay…

With funding from an AFWA Multistate Conservation Grant, the American Sportfishing Association (ASA) and Southwick Associates created a series of one-page sportfishing economics infographics for all 435 Congressional districts across…

Consumers purchase products to satisfy an internal need or desire. Marketing toward consumers core needs and desires will produce better results versus targeting groups based on demographic or use characteristics.…

Last year was an incredible year for fishing and hunting license sales. New insights are now available detailing this unprecedented surge. The license-sales dashboard, developed over the past several years via a partnership of state fish and wildlife agencies, sportfishing and hunting trade associations and sportsman’s organizations, helps explain the types of anglers and hunters driving trends and more.