Fish and Wildlife Economics and Statistics

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Fishing, Hunting and Shooting Media Insights from Southwick Associates

SAMM Article

Consumers are bombarded daily with messages from a variety of media types, making the right media mix and choices critical for companies to break through the noise. Southwick Associates Media Monitor (SAMM) is a go-to source to help businesses and organizations understand the best way to reach their outdoor customers.

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Who Do Recreational Anglers Trust?


There are many factors influence a person’s decisions and activities, especially in today’s information age of websites, social media and 24-hour news cycles. The question is who do anglers trust to provide the most reliable information on which they base their decisions?, an online bi-monthly survey conducted by Southwick Associates, the nation’s leading outdoor market research and economics firm, took a look at who has the most influence on recreational anglers’ purchase and fishing decisions and the results were split depending on what decision was being made.

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What Happened to State-Level Economic Data on Hunting, Fishing and Wildlife Viewing?


The state-level results from the 2016 National Survey of Fishing, Hunting and Wildlife-Viewing are questionable as new techniques and a new vendor were employed to lower costs and release funding […]

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Economic contributions of recreational sportfishing in Alaska’s Cook Inlet

lisa b (2)

Sportfishing in Alaska’s Cook Inlet offers unique fishing experiences from emerald colored rivers sourced by glaciers to windswept waves beyond the coast. The state welcomes recreational anglers of all kinds, some looking for a trip of a lifetime or just a run to the local river after work. In fact, anglers fished a total of 907,000 days in Alaska’s Cook Inlet region in 2017. Thus, the economic contributions of sportfishing to the economy of the Cook Inlet region is an important consideration for its natural resource managers.

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Understanding Trends in State Fishing License Sales

rbff logo

The national trend in fishing participation shows an increase in license sales during recent years, but not every state has shared in this growth. Some states have grown sportfishing participation […]

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Breaking Down Excise Taxes on Firearms and Ammunition


Two major data sources were used to determine the percentage of excise tax revenue attributable to hunting-related purchases. The first is a proprietary report produced by Southwick Associates on the […]

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New Research Shows Opportunity to Engage New Audiences in High School Fishing Clubs


A new study, commissioned by the Recreational Boating & Fishing Foundation (RBFF), the Bass Anglers Sportsman Society (B.A.S.S.), Fishing League Worldwide (FLW) and the Student Angler Federation (SAF) gives details […]

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Top 2018 Brands for Hunting, Shooting, and Sportfishing Equipment

A woman hunting for birds or other small game, kneeling in tall grass, wearing a bright orange safety vest and hat, holding a shotgun, taking aim at her target.

          Sportsmen and women are spending millions of dollars on hunting, recreational shooting and fishing equipment, but which brands are they buying? Southwick Associates surveyed more […]

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New Reports Provide Insights for Deer, Turkey, & Waterfowl Hunters, Bow/Archery Purchasers, and Bass Anglers

Turkey hunters

Based on in-house proprietary research, Southwick Associates now has its 2018 reports available on the deer hunting, turkey hunting, bowhunting, bass fishing and waterfowl hunting markets. These reports are designed […]

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Personas vs. Consumer Segmentation

NSSF Consumer Segmentation

Hunters, anglers and outdoor recreationalist customers are not all the same. Your business’s growth depends on understanding customers’ evolving and diverse needs, and how customers’ needs differ. Gaining these critical insights is usually accomplished […]

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