October 18, 2013 – Angler Survey from Southwick Reveals Interesting Summer Trends – The July-August 2013 survey is based on usable responses from anglers across the U.S. This analysis presents the highlights and compares the results to the survey from one year ago (July-August 2012).

October 10, 2013 – NRA News Interview with Rob Southwick – Rob Southwick of Southwick Associates joined host Cam Edwards on NRA News “Cam & Company” on Sportsman Channel to dicuss news, trends, and data focusing on the size of the shooting market.

September 3, 2013 – Report Delivers Detailed Snapshot of Size and Breakdown of the Recreational Shooting Market in America – Statistics show the shooting sports have enjoyed a historic surge in sales over recent years. However, for organizations and businesses that serve the nation’s millions of recreational shooters, it is vital they know precisely where dollars are being spent if they are to better focus their production, sales and marketing efforts. Companies and organizations involved with shooting can access those details with ease, all in a new report just released by Southwick Associates, the outdoor industry’s leading market research firm.

August 22, 2013 – Survey Reveals What Influences Hunters and Anglers to Make a Purchase- A new survey conducted by Southwick Associates on what influences hunters’ and anglers’ purchases sheds light on how manufacturers in the hunting and fishing industry might best market to their consumers. For hunters, “personal experience” was the highest factor at 73.3 percent with 72.1 percent of anglers concurring. Also high on the list for hunters at 55.7 percent was “brand loyalty” with 55.8 percent of anglers favoring “brand loyalty” as well.

August 13, 2013 – Southwick Associates Offers First Report of its Kind to Identify the True Size of the Sportfishing Market in America – With more than 33 million anglers in the United States spending nearly $42 billion a year on their activities, sportfishing in America is big business. From the Atlantic to the Pacific Ocean and everywhere in between, anglers young and old spend money on equipment, boats, travel, food, gas and more. But for those companies providing goods and services to sportfishermen, understanding precisely where those dollars are being spent has been elusive. That is until now.

August 6, 2013 – Southwick Firearms and Ammunition Market Report Reveals Never Before Seen Data – Record sales of firearms and ammunition have made headlines since 2008 with last year posting an all-time high number of background checks for firearms purchases at 16.8 million. But businesses involved in the shooting industry might be surprised to know in which product categories are most of that money is being spent.

May 1 2013 – AnglerSurvey.com and HunterSurvey.com is supporting the Snook & Gamefish Foundation and the Mule Deer Foundation by making a donation for each new participant to
take the surveys in July 2013.