Six years ago, only 22.5% of all taxable firearm and ammunition sales were for hunting-related purposes. The rest went for target shooting, work-related purchases, collectors and self- and home-protection purposes.…

As a proud member and supporter of the NSSF, Southwick Associates will be attending our 20th SHOT Show this January. If your business needs market or consumer insights to improve its sales…

In the last two years, fishing and hunting participation has significantly shifted. As new customers enter and existing customers change their lifestyles, their product preferences and price tolerances change. Businesses need to constantly evaluate their products and pricing, and…

We all know fishing participation skyrocketed in 2020. But what has happened so far in 2021? According to state fishing license data monitored by Southwick Associates and available from the…

One-third of hunter education graduates will not buy a license within seven years of graduating, though only five percent did not intend to hunt prior to taking the course. While significant effort has been made…

2020’s uncertainties boosted ammunition demand to record levels. Going forward, the question within the trade is “how long is current demand sustainable?”.  To help provide insights, Southwick Associates polled the…

For fishing, hunting and target shooting businesses seeking the best intel available on the size and health of their specific market, Southwick Associates’ annual market size reports can now be ordered. These reports…

For fishing, hunting and target shooting businesses seeking the best intel available on the size and health of their specific market, Southwick Associates’ annual market size reports have become must-have…

Each year, sportfishing, firearm, ammunition and archery manufacturers pay Wildlife and Sport Fish Restoration (WSFR) excise taxes that in the long-term benefits sales and industry. However, many companies who pay…