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News Archives - Page 2 of 10 - Southwick Associates

Trends in Videoing Hunts Revealed in New Survey

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With the rise in outdoor television programming; technological advancements that make videoing events easier; and easy access to online outlets such as YouTube, videoing hunts continues to grow in popularity among everyday hunters. In fact, according to a recent survey conducted through Southwick Associates’ HunterSurvey.com, there has been a 68-percent increase over the last five years of those hunters who video some or all of their hunts.

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April 2017 – Southwick Associates Industry Newsletter

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In this issue: Consumer Segmentation of the U.S. Firearms Market, Federal Firearms and Ammo Excise Taxes – How Much is Generated by Hunting-Related Sales? Hunter, Shooter and Angler Participation and Equipment Purchases Reports Now Available. The Economy and Sportfishing Sales Do Not Have to be Counter-Productive. Want to Learn More About the Shooting Sports Industry? Attend the NSSF Summit!

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March 2017 – Southwick Associates Industry Newsletter

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In this issue: Data Dashboards, Georgia DNR Successfully Retains First-Time Fishing License Buyers and Existing Hunters, Industry Releases Updated Economic Contributions of Recreational Fishing by U.S. Congressional Districts, Southwick Offers Insights on Massachusetts Hunting/Fishing License Trends, The Economy and License Sales Do Not Have to be Counter-Productive

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Dec 2016 – Southwick Associates Industry Newsletter

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Welcome to the Southwick Associates newsletter focusing on market research and economics related to hunting, shooting, fishing, and other outdoor recreation In This Issue Improve Your Connection with Millennial Hunters […]

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Southwick Associates Media Monitor: Get the Most for Your Hunting and Fishing Advertising Budget

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FERNANDINA BEACH, Fla. —U.S. companies spend upwards of $222 billion a year to advertise their products and services with some, like Proctor & Gamble spending more than $4 billion alone […]

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Visiting Hunters Contribute $426 Million to African Economy

Visiting Hunters Contribute $426 Million to African Economy hunting tourism

FERNANDINA BEACH, Fla. — The majestic wildlife, rugged landscapes and remarkable history of the African continent make it a dream destination for tourists around the world. It is also a […]

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Many Sportsmen Rely on Friends, Family and Public Land for Hunting Access; Small Lands Remain Important

Southwick Hunting Market Report Reveals New Data

Many Sportsmen Rely on Friends, Family and Public Land for Hunting Access; Small Lands Remain Important – June 26th, 2015 – Whether public or private, the amount of land available to hunters is limited and in many areas, shrinking. As a result, the cost to go hunting is expected to rise as sportsmen are obligated to compete for limited access.

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Do .22 Ammo Challenges Translate Into More Airgun Use?

Do .22 Ammo Challenges Translate Into More Airgun Use?

Do .22 Ammo Challenges Translate Into More Airgun Use? – April 28th, 2015 – Today’s airguns are more powerful, more reliable and more accurate than the lever-action toys common to many of our childhoods. They are used in everything from precision shooting competitions and weekend plinking sessions to hunting small and even large game, with the majority of modern air rifles most similarly matching the close-range shooting performance of another target-time favorite—the .22-caliber rimfire rifle.

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Hunter, Shooter and Angler Annual Market Trends Reports Now Available

Stop the Loss of Land and Water for Hunting and Fishing

Hunter, Shooter and Angler Annual Market Trends Reports Now Available – March 24th, 2015 – Southwick Associates’ annual trend reports on the purchasing and activity habits of sportsmen have become essential resources for business leaders looking to guide their companies toward bigger profits in the outdoor industry. The latest reports, “2014 Hunting and Shooting Participation and Market Trends” and the “2014 Angler Trends” are a compilation of the data from a year’s worth of the bi-monthly surveys conducted on HunterSurvey.com, ShooterSurvey.com and AnglerSurvey.com.

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Track the Growing Women’s Outdoor Market with Southwick’s Free Report

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Track the Growing Women’s Outdoor Market with Southwick’s Free Report – March 17, 2015 – Although the outdoor market is one typically focused on male consumers, today, more than a quarter of all anglers are female, while women account for approximately 10 percent of all hunters and shooters. Women outdoors enthusiasts are so prevalent they cannot be ignored. Companies that continue to focus solely on male consumers are leaving a lot of potential customers—and dollars—behind. It’s critical that companies better understand this emerging market and Southwick’s free Women in the Outdoors 2014 report is the first, crucial step to that understanding.

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