Anglers, hunters and recreational shooters continue to spend billions of dollars for equipment each year, but what are the brands they are purchasing the most? Southwick Associates surveyed more than 9,000 anglers and 20,000 shooting sports enthusiasts in 2019 through our online outdoor consumer panels to identify the top brands in the market. The most frequently purchased brands for selected products in 2019 include:
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Like many states, the Pennsylvania Fish and Boat Commission (PFBC) has created promotional programs to help increase participation and licenses sales. A recent analysis undertaken by Southwick Associates evaluated the […]
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Fernandina Beach, FL. -Southwick Associates’ has announced the 2016 top brands for many angling product categories. This list has been compiled from the internet-based surveys completed in 2016 by AnglerSurvey.com panels. In […]
Read more →FERNANDINA BEACH, Fla. —U.S. companies spend upwards of $222 billion a year to advertise their products and services with some, like Proctor & Gamble spending more than $4 billion alone […]
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FERNANDINA BEACH, Fla. – How significant is social media when it comes to reaching outdoorsmen and women with product information? Which sites should be reviewed – which sites should be […]
Read more →August 6, 2013 – Southwick Firearms and Ammunition Market Report Reveals Never Before Seen Data – Record sales of firearms and ammunition have made headlines since 2008 with last year posting an all-time high number of background checks for firearms purchases at 16.8 million. But businesses involved in the shooting industry might be surprised to know in which product categories are most of that money is being spent.
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By Darryl Fears, Published: January 27 Article courtesy of: The Washington Post Believe it or not, there’s a Chesapeake Bay fish in even worse shape than the recovering striped […]
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January 3, 2013 – Online Sporting License Sales Grow – In this modern age of digital merchandising and convenient shopping on the web, an growing number of sportsmen are purchasing their licenses online. According to HunterSurvey.com and AnglerSurvey.com, in 2012, the number of hunters and anglers purchasing licenses through a state agency or third-party website grew by 35 percent and 13 percent respectively since 2009. Today, 28 percent of all hunters and 29 percent of all anglers surveyed report buying licenses online.
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More than three out of every four Americans participate in active outdoor recreation each year.
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