Two major data sources were used to determine the percentage of excise tax revenue attributable to hunting-related purchases. The first is a proprietary report produced by Southwick Associates on the […]

A new study, commissioned by the Recreational Boating & Fishing Foundation (RBFF), the Bass Anglers Sportsman Society (B.A.S.S.), Fishing League Worldwide (FLW) and the Student Angler Federation (SAF) gives details […]

          Sportsmen and women are spending millions of dollars on hunting, recreational shooting and fishing equipment, but which brands are they buying? Southwick Associates surveyed more […]

Based on in-house proprietary research, Southwick Associates now has its 2018 reports available on the deer hunting, turkey hunting, bowhunting, bass fishing and waterfowl hunting markets. These reports are designed […]

Hunters, anglers and outdoor recreationalist customers are not all the same. Your business’s growth depends on understanding customers’ evolving and diverse needs, and how customers’ needs differ. Gaining these critical insights is usually accomplished […]