News & Events Archives - Southwick Associates

News & Events

2nd Quarter Market Pulse Now Available from Southwick Associates

May 6, 2025

Market Pulse Subscription Service Provides Quarterly Analysis of the Hunting & Shooting Market FERNANDINA BEACH, FL. – New insights are now available in the 2nd quarter edition of Market Pulse,…

Southwick Associates Launches Market Pulse Insights

February 27, 2025

News & Events, Press Releases

Market Pulse Subscription Service Provides Analysis of the Hunting & Shooting Markets FERNANDINA BEACH, FL. – The latest Market Pulse, a paid subscription service providing the latest hunting and shooting…

Annual Hunting & Shooting Market Size Report Available from Southwick Associates

June 17, 2024

News & Events, Press Releases

New Report Details the Dollar and Unit Sales Estimates for Many Hunting and Shooting Products FERNANDINA BEACH, FL. – Southwick Associates has released the 2023 Hunting & Shooting Market Size…

Most Frequently Purchased Hunting & Shooting Equipment Brands in 2023

March 14, 2024

News & Events, Press Releases

FERNANDINA BEACH, Fla. — 2023 hunting and shooting equipment sales softened, but still remained well above pre-pandemic levels. Retail shelves entered 2023 with inventories that had been lacking over the…

Southwick Associates Welcomes New Senior Analyst, Rene X. Valdez

February 27, 2024

News & Events, Press Releases

FERNANDINA BEACH, FL – Southwick Associates is happy to welcome our newest Senior Research Analyst, Dr. Rene X. Valdez. He brings a rich background in human dimensions, wildlife, fisheries, and…

Explore Q2 Hunter, Angler, and Sport Shooter Purchasing

November 3, 2023

Newsletters

Our most recent quarter of the HunterSurvey/ShooterSurvey and AnglerSurvey asked about activities and purchases from April-June. For anglers, we explored what factors may affect fishing equipment purchases. Nearly half of…

Market to Hunters, Target Shooters, and Anglers Where It Matters

November 2, 2023

Newsletters

Every quarter, Southwick Associates surveys America’s hunters and anglers about their use of outdoor media including magazines, television, websites, social media, and more; this information is conveniently packaged in a…

Annual Hunting & Shooting Market Size Report Released by Southwick Associates

June 20, 2023

News & Events, Press Releases

New Report Details the Dollar and Unit Sales Estimates for Many Hunting and Shooting Products FERNANDINA BEACH, Fla. – The industry has been challenged with numerous demand and supply-side issues…

Most Frequently Purchased Hunting & Shooting Equipment Brands in 2022

March 21, 2023

News & Events, Press Releases

FERNANDINA BEACH, Fla. — Hunting and shooting equipment sales were steady in 2022, allowing retailers the opportunity to continue replenishing store shelves hit during the pandemic surge. With more products…

Southwick Associates Releasing 2023 Industry Outlook

December 8, 2022

News & Events, Press Releases

2023 Firearm and Accessories Sales Expected Near 2017 Levels FERNANDINA BEACH, FL. —Given the many factors that encourage and inhibit growth, Southwick Associates expects 2023’s sales to near 2017 levels. Several…