Fish and Wildlife Economics and Statistics
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Newsletters Archives - Southwick Associates

Firearms Customers Are Not All The Same – A Consumer Segmentation Study Looking at the U.S. Firearms and Accessories Markets

consumer seg

Growing your business depends in part on knowing who is more likely to buy your products and why. To help shooting sports companies better understand their consumers, Southwick Associates has a […]

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Sportsmen’s Media Preferences – 3rd Quarter 2018 Results Now Available

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In the third quarter (July-September, 2018), according to Southwick Associates’ Media Monitor (SAMM), magazines edged-out internet and social media as the top source of information and media entertainment for hunters […]

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Time to Prepare for 2019!

2019

Increasing competitive threats, non-traditional consumers, and technology are constantly impacting the way companies do business.  It’s no longer good enough for owners and managers to “go with their gut” or […]

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The Economic Impacts of Hunting, Target Shooting and Sportfishing

Four Covers

Did you know sportsmen and women spent $94 billion in 2016 to hunt, fish and go target shooting? Or that the amount spent by target shooters alone is greater than Starbuck’s […]

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Southwick’s AnglerSurvey and HunterSurvey consumer monitoring panels

The AnglerSurvey.com and HunterSurvey.com and ShooterSurvey.com gather the preferences, purchasing and activities of Anglers, Hunters and Shooters across the U.S. Here are examples of the different types of information we […]

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Sportfishing, Hunting and Target Shooting Produce Ripple Effect on U.S. Economy

New information from the American Sportfishing Association, National Shooting Sports Foundation and the Congressional Sportsman Foundation quantify the latest economic impacts generated by sportsmen and women.  Produced by Southwick Associates, these reports will help policy makers, the business [...]Read more

U.S. Government Now Recognizes the Significance of Outdoor Recreation

Value of Outdoor Recreation

For decades, the sportfishing, shooting sports and general outdoor recreation industries had to work for attention. Gaining support for industry initiatives and priorities was a challenge, especially when competing for […]

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Study Reveals 24 Million Potential New Firearm Buyers

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Twenty-four million Americans indicated an interest in purchasing their first firearm to either go hunting, target shooting or to own for protection. With the demographics and attitudes of today’s and […]

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How to Encourage Hunters and Shooters to Try New Shooting Sports

Path to Participation report cover

As is normal, people frequently take on new recreational activities while dropping others. Within any recreational activity, the concern is that current customers might drop their sport completely in favor […]

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What the Firearms Industry Can Learn from Apple & Nike

Steve Jobs_apple article

It’s been known that older generations of hunters and target shooters were given a firearm as a child and viewed their sport as a family tradition and as part of […]

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