In October 2015, the Florida Fish and Wildlife Commission (FWC) introduced an auto-renew option for hunting and fishing license customers to automatically renew their licenses upon expiration. The option is
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Funded by an AFWA-awarded Multi-State Conservation Grant, a grant has been awarded to the American Sportfishing Association (ASA) to identify how to improve the effectiveness of recruiting new anglers through
Read more →As is normal, people frequently take on new recreational activities while dropping others. Recognizing the business and conservation benefits from recreational shooting sports and their excise taxes, the concern is
Read more →As state, national and private R3 efforts increase, a need exists to better track trends in participation, to identify if specific segments of the fishing and hunting public are increasing
Read more →Identify Winning New Products Before Making Major Investments New products are essential for companies to grow and remain competitive. However, they can fail if they don’t meet consumers’ expectations and
Read more →The handgun market has many different types of consumers, each wanting to buy for different reasons and uses, according to NSSF and Southwick Associates. With high rates of representation across
Read more →The Association of Fish and Wildlife Agencies (AFWA) awarded multiple grants through the Multistate Conservation Grant Program (MSCGP) this past September that will address recruitment, retention and reactivation (R3) needs.
Read more →License revenues are a primary source of funding for virtually all fish and wildlife agencies. Did you know that Southwick can actually help your agency increase revenues? We have helped
Read more →Many state agencies have struggled to accurately track license sales trends and participation patterns in a timely manner, plus they are unable to find a way to track the effectiveness
Read more →Just a reminder, the 2016 National Survey of Fishing, Hunting, and Wildlife-Associated Recreation Report will be released by early 2018. This survey is conducted roughly every five years for the
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