Identify Winning New Products Before Making Major Investments New products are essential for companies to grow and remain competitive. However, they can fail if they don’t meet consumers’ expectations and […]
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The handgun market has many different types of consumers, each wanting to buy for different reasons and uses, according to NSSF and Southwick Associates. With high rates of representation across […]
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The Association of Fish and Wildlife Agencies (AFWA) awarded multiple grants through the Multistate Conservation Grant Program (MSCGP) this past September that will address recruitment, retention and reactivation (R3) needs. […]
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License revenues are a primary source of funding for virtually all fish and wildlife agencies. Did you know that Southwick can actually help your agency increase revenues? We have helped […]
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Many state agencies have struggled to accurately track license sales trends and participation patterns in a timely manner, plus they are unable to find a way to track the effectiveness […]
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Just a reminder, the 2016 National Survey of Fishing, Hunting, and Wildlife-Associated Recreation Report will be released by early 2018. This survey is conducted roughly every five years for the […]
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State agencies and some of the best-known organizations and businesses are tapping into Southwick Associates’ regional reports (Great Lakes, North Plains, Northeast, South Central, Southeast, Western) to better understand the […]
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Welcome to Southwick Associates’ newsletter focusing on the latest consumer and market insights in hunting, fishing and other outdoor recreational activities. Aug. 22, 2017 Outdoor Recreation’s Economic Impact State-by-State Now […]
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American Sportfishing Association’s ICAST tradeshow and Outdoor Retailer’s Summer Market provided a great opportunity to better understand the business and consumer trends. At ICAST, retail trends were a common theme. […]
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Young, tech-savvy and ethnically-diverse consumers are looking to buy modern sporting rifles, according to Southwick Associates and NSSF’s new report: Modern Sporting Rifle Owners: An In-Depth Exploration report. This report is a supplement […]
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