Twenty-four million Americans indicated an interest in purchasing their first firearm to either go hunting, target shooting or to own for protection. With the demographics and attitudes of today’s and
Read more →Newsletters
As is normal, people frequently take on new recreational activities while dropping others. Within any recreational activity, the concern is that current customers might drop their sport completely in favor
Read more →
It’s been known that older generations of hunters and target shooters were given a firearm as a child and viewed their sport as a family tradition and as part of
Read more →
For decades, the sportfishing, shooting sports and general outdoor recreation industries had to work for attention. Gaining support for industry initiatives and priorities was a challenge, especially when competing for
Read more →
Sportsmen are spending millions of dollars on hunting, shooting and fishing equipment, but which brands are they buying? We surveyed more than 30,000 anglers, hunters and recreational shooters in 2017
Read more →
In October 2015, the Florida Fish and Wildlife Commission (FWC) introduced an auto-renew option for hunting and fishing license customers to automatically renew their licenses upon expiration. The option is
Read more →Funded by an AFWA-awarded Multi-State Conservation Grant, a grant has been awarded to the American Sportfishing Association (ASA) to identify how to improve the effectiveness of recruiting new anglers through
Read more →As is normal, people frequently take on new recreational activities while dropping others. Recognizing the business and conservation benefits from recreational shooting sports and their excise taxes, the concern is
Read more →
As state, national and private R3 efforts increase, a need exists to better track trends in participation, to identify if specific segments of the fishing and hunting public are increasing
Read more →
Identify Winning New Products Before Making Major Investments New products are essential for companies to grow and remain competitive. However, they can fail if they don’t meet consumers’ expectations and
Read more →