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News & Events Archives - Page 2 of 17 - Southwick Associates

Top Sportfishing Brands for 2018

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FERNANDINA BEACH, FL. Sportsmen are spending millions of dollars on fishing equipment, but which brands are they buying? Southwick Associates surveyed more than 9,000 anglers in 2018 through their online AnglerSurvey.com […]

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Start with Southwick Associates at the SHOT Show to Improve Your 2019 Business Decisions

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FERNANDINA BEACH, Fla. — With rapidly-changing competition and uncertain market conditions, it’s no longer good enough for companies to simply “go with their gut” when making business decisions. Southwick Associates […]

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Firearms Customers Are Not All The Same – A Consumer Segmentation Study Looking at the U.S. Firearms and Accessories Markets

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Growing your business depends in part on knowing who is more likely to buy your products and why. To help shooting sports companies better understand their consumers, Southwick Associates has a […]

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Sportsmen’s Media Preferences – 3rd Quarter 2018 Results Now Available

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In the third quarter (July-September, 2018), according to Southwick Associates’ Media Monitor (SAMM), magazines edged-out internet and social media as the top source of information and media entertainment for hunters […]

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Time to Prepare for 2019!

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Increasing competitive threats, non-traditional consumers, and technology are constantly impacting the way companies do business.  It’s no longer good enough for owners and managers to “go with their gut” or […]

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The Economic Impacts of Hunting, Target Shooting and Sportfishing

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Did you know sportsmen and women spent $94 billion in 2016 to hunt, fish and go target shooting? Or that the amount spent by target shooters alone is greater than Starbuck’s […]

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Sportsmen Share Top Factors in Finding a Place to Hunt

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FERNANDINA BEACH, FL. -When it comes to finding that perfect place to hunt, a lot of factors play into the decision a recent HunterSurvey.com survey discovered. At the top of […]

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Convenience is Key When Choosing a Place to Fish

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FERNANDINA BEACH, FL. – Recreational anglers cite a lot of reasons for choosing their favorite locations to fish, but one thing it better be is close to home. AnglerSurvey.com recently […]

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Sportsmen Mentor Young Hunters, Recreational Shooters

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FERNANDINA BEACH, FL. -As conservation organizations and wildlife agencies look to foster programs designed to grow the next generation of sportsmen by mentoring new hunters and recreational shooters, some interesting [...]Read more

Smartphone App Use and Today’s Angler

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FERNANDINA BEACH, FL. -With technology affecting every aspect of our lives, from the way we work and live at home and even to the way we recreate, it’s no wonder […]

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