Curious about bowhunters? Read here for a few insights into their practice habits and decision-making when it comes to how far they will take a shot. Bowhunting remains immensely popular. […]
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Growing your business depends in part on knowing who is more likely to buy your products and why. To help shooting sports companies better understand their consumers, Southwick Associates has a […]
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In the third quarter (July-September, 2018), according to Southwick Associates’ Media Monitor (SAMM), magazines edged-out internet and social media as the top source of information and media entertainment for hunters […]
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Increasing competitive threats, non-traditional consumers, and technology are constantly impacting the way companies do business. It’s no longer good enough for owners and managers to “go with their gut” or […]
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Did you know sportsmen and women spent $94 billion in 2016 to hunt, fish and go target shooting? Or that the amount spent by target shooters alone is greater than Starbuck’s […]
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For decades, the sportfishing, shooting sports and general outdoor recreation industries had to work for attention. Gaining support for industry initiatives and priorities was a challenge, especially when competing for […]
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Twenty-four million Americans indicated an interest in purchasing their first firearm to either go hunting, target shooting or to own for protection. With the demographics and attitudes of today’s and […]
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As is normal, people frequently take on new recreational activities while dropping others. Within any recreational activity, the concern is that current customers might drop their sport completely in favor […]
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