Newsletters

Who Do Recreational Anglers Trust?

There are many factors influence a person’s decisions and activities, especially in today’s information age of websites, social media and 24-hour news cycles. The question is who do anglers trust to provide the most reliable information on which they base their decisions? AnglerSurvey.com, an online bi-monthly survey conducted by Southwick Associates, the nation’s leading outdoor market research and economics firm, took a look at who has the most influence on recreational anglers’ purchase and fishing decisions and the results were split depending on what decision was being made.

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Economic contributions of recreational sportfishing in Alaska’s Cook Inlet

Sportfishing in Alaska’s Cook Inlet offers unique fishing experiences from emerald colored rivers sourced by glaciers to windswept waves beyond the coast. The state welcomes recreational anglers of all kinds, some looking for a trip of a lifetime or just a run to the local river after work. In fact, anglers fished a total of 907,000 days in Alaska’s Cook Inlet region in 2017. Thus, the economic contributions of sportfishing to the economy of the Cook Inlet region is an important consideration for its natural resource managers.

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Personas vs. Consumer Segmentation

Hunters, anglers and outdoor recreationalist customers are not all the same. Your business’s growth depends on understanding customers’ evolving and diverse needs, and how customers’ needs differ. Gaining these critical insights is usually accomplished

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