Public lands and waters provide numerous fish and wildlife-related recreational opportunities providing jobs and income for rural communities for years with minimal investment compared to other industries. Southwick Associates recently […]
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We all know recreational fishing has a significant economic impact on communities throughout the U.S. – but what does that really mean? A new report provides one-page infographics illustrating the […]
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The Farm Bill pays landowners to voluntary open their lands for public recreation. As shown in this recent work conducted by Southwick Associates for the Association of Fish and Wildlife […]
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Curious about bowhunters? Read here for a few insights into their practice habits and decision-making when it comes to how far they will take a shot. Bowhunting remains immensely popular. […]
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Growing your business depends in part on knowing who is more likely to buy your products and why. To help shooting sports companies better understand their consumers, Southwick Associates has a […]
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In the third quarter (July-September, 2018), according to Southwick Associates’ Media Monitor (SAMM), magazines edged-out internet and social media as the top source of information and media entertainment for hunters […]
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Increasing competitive threats, non-traditional consumers, and technology are constantly impacting the way companies do business. It’s no longer good enough for owners and managers to “go with their gut” or […]
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Did you know sportsmen and women spent $94 billion in 2016 to hunt, fish and go target shooting? Or that the amount spent by target shooters alone is greater than Starbuck’s […]
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