Sportsmen are spending millions of dollars on hunting, shooting and fishing equipment, but which brands are they buying? We surveyed more than 30,000 anglers, hunters and recreational shooters in 2017 […]
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In October 2015, the Florida Fish and Wildlife Commission (FWC) introduced an auto-renew option for hunting and fishing license customers to automatically renew their licenses upon expiration. The option is […]
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As is normal, people frequently take on new recreational activities while dropping others. Recognizing the business and conservation benefits from recreational shooting sports and their excise taxes, the concern is […]
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As state, national and private R3 efforts increase, a need exists to better track trends in participation, to identify if specific segments of the fishing and hunting public are increasing […]
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Identify Winning New Products Before Making Major Investments New products are essential for companies to grow and remain competitive. However, they can fail if they don’t meet consumers’ expectations and […]
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The handgun market has many different types of consumers, each wanting to buy for different reasons and uses, according to NSSF and Southwick Associates. With high rates of representation across […]
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The Association of Fish and Wildlife Agencies (AFWA) awarded multiple grants through the Multistate Conservation Grant Program (MSCGP) this past September that will address recruitment, retention and reactivation (R3) needs. […]
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License revenues are a primary source of funding for virtually all fish and wildlife agencies. Did you know that Southwick can actually help your agency increase revenues? We have helped […]
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Many state agencies have struggled to accurately track license sales trends and participation patterns in a timely manner, plus they are unable to find a way to track the effectiveness […]
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