Twenty-four million Americans indicated an interest in purchasing their first firearm to either go hunting, target shooting or to own for protection. With the demographics and attitudes of today’s and […]
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As is normal, people frequently take on new recreational activities while dropping others. Within any recreational activity, the concern is that current customers might drop their sport completely in favor […]
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It’s been known that older generations of hunters and target shooters were given a firearm as a child and viewed their sport as a family tradition and as part of […]
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For decades, the sportfishing, shooting sports and general outdoor recreation industries had to work for attention. Gaining support for industry initiatives and priorities was a challenge, especially when competing for […]
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Sportsmen are spending millions of dollars on hunting, shooting and fishing equipment, but which brands are they buying? We surveyed more than 30,000 anglers, hunters and recreational shooters in 2017 […]
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In October 2015, the Florida Fish and Wildlife Commission (FWC) introduced an auto-renew option for hunting and fishing license customers to automatically renew their licenses upon expiration. The option is […]
Read more →As is normal, people frequently take on new recreational activities while dropping others. Recognizing the business and conservation benefits from recreational shooting sports and their excise taxes, the concern is […]
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As state, national and private R3 efforts increase, a need exists to better track trends in participation, to identify if specific segments of the fishing and hunting public are increasing […]
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Identify Winning New Products Before Making Major Investments New products are essential for companies to grow and remain competitive. However, they can fail if they don’t meet consumers’ expectations and […]
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