Newsletters

Angler Personas Now Available

Newsletters

The ‘Average Angler’ doesn’t exist. People are drawn to sportfishing for a variety of reasons, many of which include escape, social engagement, challenge, and relaxation. For state agencies, angler organizations and industry, the ability to recognize the unique angler personas and also tap into their motivations directly correlates to more effective marketing and communication efforts, driving increased sales and greater participation.

Read More

Females, Younger Audiences Driving the 2020 Sales Surge

Newsletters

Outdoor recreation has been one of the safest ways to escape COVID-19’s related restrictions and shut-downs. While we know fishing and hunting participation has increased, there has been a distinct lack of empirical evidence explaining the types of people driving 2020’s “COVID-surge” in license sales. The mid-year national/regional license sales dashboard provides initial insights into license sales and buyers.

Read More

24 Million People Want to Buy Their First Firearm. Who Are They?

Newsletters

In our Fall 2019 newsletter, we introduced a new study completed by Southwick Associates for the National Shooting Sports Foundation that describes the eight segments that comprise the 24 million Americans interested in buying their first firearm. With these results, companies and the industry’s marketing programs can enhance their customer recruitment efforts. In this issue, we provide greater insights into these potential new firearm owners.

Read More

Top Fishing, Hunting and Target Shooting Brands for 2019

Newsletters

Anglers, hunters and recreational shooters continue to spend billions of dollars for equipment each year, but what are the brands they are purchasing the most? Southwick Associates surveyed more than 9,000 anglers and 20,000 shooting sports enthusiasts in 2019 through our online outdoor consumer panels to identify the top brands in the market. The most frequently purchased brands for selected products in 2019 include:

Read More

Market Reports Now Available from Southwick Associates

Newsletters

Consumer spending in both the sportfishing tackle market and the hunting and shooting equipment market grew in 2018, with sportfishing tackle posting a 12% gain and hunting and shooting equipment posting an 11% gain over 2017. Although fishing participation was relatively flat in 2018, consumers spent more on fishing equipment overall.

Read More
keyboard_arrow_up