Personas vs. Consumer Segmentation

Hunters, anglers and outdoor recreationalist customers are not all the same. Your business’s growth depends on understanding customers’ evolving and diverse needs, and how customers’ needs differ. Gaining these critical insights is usually accomplished

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Time to Prepare for 2019!

Increasing competitive threats, non-traditional consumers, and technology are constantly impacting the way companies do business.  It’s no longer good enough for owners and managers to “go with their gut” or

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