News & Events

Report on the 2019 Hunting and Shooting Market Size

Press Releases

Southwick Associates today released a report detailing the size and trends of the 2019 hunting and shooting sports market. Overall, retail revenues declined 8% in 2019 across all categories, according to a new market size report, while overall units remained in line with 2018. The overall value of the market in 2019 dropped to $19.5 billion.

Read More

24 Million People Want to Buy Their First Firearm. Who Are They?

Newsletters

In our Fall 2019 newsletter, we introduced a new study completed by Southwick Associates for the National Shooting Sports Foundation that describes the eight segments that comprise the 24 million Americans interested in buying their first firearm. With these results, companies and the industry’s marketing programs can enhance their customer recruitment efforts. In this issue, we provide greater insights into these potential new firearm owners.

Read More

Top Fishing, Hunting and Target Shooting Brands for 2019

Newsletters

Anglers, hunters and recreational shooters continue to spend billions of dollars for equipment each year, but what are the brands they are purchasing the most? Southwick Associates surveyed more than 9,000 anglers and 20,000 shooting sports enthusiasts in 2019 through our online outdoor consumer panels to identify the top brands in the market. The most frequently purchased brands for selected products in 2019 include:

Read More

Top Sportfishing Equipment Brands in 2019

Press Releases

Anglers continue to spend millions of dollars on fishing equipment each year, but what are the brands they are purchasing the most? Southwick Associates surveyed more than 9,000 anglers in 2019 through their online AnglerSurvey consumer panel to identify the top brands in the market.

Read More

Top Hunting and Shooting Equipment Brands in 2019

Press Releases

Hunters and recreational shooters continue to spend millions of dollars on outdoor equipment each year, but what are the brands they are purchasing the most? Southwick Associates surveyed more than 20,000 hunters and recreational shooters in 2019 through their online HunterSurvey and ShooterSurvey consumer panels to identify the top brands in the market.

Read More
keyboard_arrow_up