Hunters and recreational shooters continue to spend millions of dollars on outdoor equipment each year, but what are the brands they are purchasing the most? Southwick Associates surveyed more than 20,000 hunters and recreational shooters in 2019 through their online HunterSurvey and ShooterSurvey consumer panels to identify the top brands in the market.
Press Releases
Reaching Hunters and Anglers via Outdoor Media
Every quarter, Southwick Associates checks where America’s anglers and hunters go for their outdoor information and entertainment. The results are used by companies to help plan their marketing and communication…
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What Does the Covid-19 Restrictions Mean for Conservation Funding?
Conservation stands to gain from the Covid-19 restrictions now in place across the nation. As seen in past times of uncertainty, license sales and Federal Aid in Sport Fish and Wildlife Restoration excise tax collections increase. What’s happening now?
Study on Indoor Range Use Reveals New Insights into Target Shooter Habits and Preferences
FERNANDINA BEACH, FL. —Indoor ranges are a critical part of the shooting sports industry, providing shooting opportunities for more than 15 million shooting sports participants annually. However, little has been…
Read MoreSportfishing Equipment Market Sees Growth in 2018
New Market Size Report Available from Southwick Associates Consumer spending in the sportfishing tackle market grew 12% in 2018, nearing $6 billion, according to a new market size report now…
Read MoreHunting and Shooting Sports Market Actually Grew in 2018
New Southwick Associates Report Now Available FERNANDINA BEACH, FL. —Spending in the overall hunting and shooting sports market grew 11% in 2018, according to a new market size report now…
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Understanding the Spending Habits of Ammunition Buyers
FERNANDINA BEACH, FL. —Based on public reports filed by manufacturers, demand for ammunition has been in decline. Several possibilities have been cited as driving this trend, including a firearm-friendly White…
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Top Hunting and Shooting Equipment Brands for 2018
FERNANDINA BEACH, FL. Sportsmen are spending millions of dollars on hunting and recreational shooting equipment, but which brands are they buying? Southwick Associates surveyed more than 18,000 hunters and recreational…
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Top Sportfishing Brands for 2018
FERNANDINA BEACH, FL. Sportsmen are spending millions of dollars on fishing equipment, but which brands are they buying? Southwick Associates surveyed more than 9,000 anglers in 2018 through their online AnglerSurvey.com…
Read MoreStart with Southwick Associates at the SHOT Show to Improve Your 2019 Business Decisions
FERNANDINA BEACH, Fla. — With rapidly-changing competition and uncertain market conditions, it’s no longer good enough for companies to simply “go with their gut” when making business decisions. Southwick Associates…
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