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Press Releases Archives - Page 3 of 12 - Southwick Associates

Southwick Associates Media Monitor: Get the Most for Your Hunting and Fishing Advertising Budget

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FERNANDINA BEACH, Fla. —U.S. companies spend upwards of $222 billion a year to advertise their products and services with some, like Proctor & Gamble spending more than $4 billion alone […]

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Candidates Support of Hunting, Shooting, Fishing Vital to Capturing the Sportsman Vote

Southwick Hunting Market Report Reveals New Data

FERNANDINA BEACH, FL.  – Despite the remaining uncertainty and turmoil surrounding our nation’s potential presidential candidates, and countless state and local elections on the line in 2016, one thing is certain: […]

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Top Fishing Equipment Brands for 2015

Southwick Hunting Market Report Reveals New Data

FERNANDINA BEACH, FL.  – Southwick Associates’ has announced 2015 top brands for many angling product categories. This list has been compiled from the internet-based surveys completed in 2015 by AnglerSurvey.com panelists. In 2015, […]

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Top Hunting and Shooting Equipment Brands for 2015

Southwick Hunting Market Report Reveals New Data

FERNANDINA BEACH, FL.  – Southwick Associates has announced 2015 top brands for many hunting and shooting product categories. This list has been compiled from the internet-based surveys completed in 2015 HunterSurvey.com […]

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Get the Insights You Need Without Paying for a Full Survey – Southwick Consumer Omnibus

Southwick Hunting Market Report Reveals New Data

FERNANDINA BEACH, FL.  – Consumer information is essential to today’s business owners and marketers, and surveys often provide the best way to find out just what consumers are thinking.   But commissioning […]

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Even as Growth in Online Sporting License Sales Trend Upward, Brick-and-Mortar Stores Still Play Primary Role

Southwick Hunting Market Report Reveals New Data

FERNANDINA BEACH, FL.  – While a growing number of sportsmen embrace the availability and convenience of buying hunting and fishing licenses online, the longstanding tradition of standing in line at a […]

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Fishing Boasts Universal Appeal, Attracts Participants from All Walks of Life

Southwick Hunting Market Report Reveals New Data

FERNANDINA BEACH, FL. – While the image of the modern American angler is often portrayed in advertising as a strong looking, middle-aged white male, new research by Southwick Associates conducted for the […]

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Increasing New Product Success Rates Minimizes the Losses Associated with Failed New Product Introductions

Southwick Hunting Market Report Reveals New Data

FERNANDINA BEACH, FL.  – Feedback from manufacturers indicates nine of ten new products introduced by companies fail to meet expectations, costing millions of dollars in wasted research & development, tooling, production, […]

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Steady Overall Participation Levels Conceal High Annual Rate of Churn Among Anglers

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FERNANDINA BEACH, Fla. — While the total number of anglers who enjoy fishing remains fairly consistent year-in and year-out, the number of anglers who actually bought a license in ten […]

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Children Are a Big Part of the Outdoor Experience

Southwick Hunting Market Report Reveals New Data

FERNANDINA BEACH, FL.  – Many sportsmen have fond memories of special times outdoors hunting and shooting with a parent or grandparent. And it seems as adults, many are only too happy […]

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