FERNANDINA BEACH, Fla. —U.S. companies spend upwards of $222 billion a year to advertise their products and services with some, like Proctor & Gamble spending more than $4 billion alone […]
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FERNANDINA BEACH, FL. – Despite the remaining uncertainty and turmoil surrounding our nation’s potential presidential candidates, and countless state and local elections on the line in 2016, one thing is certain: […]
Read more →FERNANDINA BEACH, FL. – Southwick Associates’ has announced 2015 top brands for many angling product categories. This list has been compiled from the internet-based surveys completed in 2015 by AnglerSurvey.com panelists. In 2015, […]
Read more →FERNANDINA BEACH, FL. – Southwick Associates has announced 2015 top brands for many hunting and shooting product categories. This list has been compiled from the internet-based surveys completed in 2015 HunterSurvey.com […]
Read more →FERNANDINA BEACH, FL. – Consumer information is essential to today’s business owners and marketers, and surveys often provide the best way to find out just what consumers are thinking. But commissioning […]
Read more →FERNANDINA BEACH, FL. – While a growing number of sportsmen embrace the availability and convenience of buying hunting and fishing licenses online, the longstanding tradition of standing in line at a […]
Read more →FERNANDINA BEACH, FL. – While the image of the modern American angler is often portrayed in advertising as a strong looking, middle-aged white male, new research by Southwick Associates conducted for the […]
Read more →FERNANDINA BEACH, FL. – Feedback from manufacturers indicates nine of ten new products introduced by companies fail to meet expectations, costing millions of dollars in wasted research & development, tooling, production, […]
Read more →FERNANDINA BEACH, Fla. — While the total number of anglers who enjoy fishing remains fairly consistent year-in and year-out, the number of anglers who actually bought a license in ten […]
Read more →FERNANDINA BEACH, FL. – Many sportsmen have fond memories of special times outdoors hunting and shooting with a parent or grandparent. And it seems as adults, many are only too happy […]
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