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SOUTHWICK ASSOCIATES MARCH 2016 NEWSLETTER: Focusing On Research And Statistics For Fishing, Hunting And Outdoor Agencies And NGOs

Southwick Associates March 2016 Newsletter

Welcome to the Southwick Associates March 2016 newsletter focusing on the economics, business and statistics of fish, wildlife, and their associated outdoor recreations. Make it Local, Make it Real: Sportfishing […]

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Top Fishing Equipment Brands for 2015

Southwick Hunting Market Report Reveals New Data

FERNANDINA BEACH, FL.  – Southwick Associates’ has announced 2015 top brands for many angling product categories. This list has been compiled from the internet-based surveys completed in 2015 by AnglerSurvey.com panelists. In 2015, […]

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Top Hunting and Shooting Equipment Brands for 2015

Southwick Hunting Market Report Reveals New Data

FERNANDINA BEACH, FL.  – Southwick Associates has announced 2015 top brands for many hunting and shooting product categories. This list has been compiled from the internet-based surveys completed in 2015 HunterSurvey.com […]

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Get the Insights You Need Without Paying for a Full Survey – Southwick Consumer Omnibus

Southwick Hunting Market Report Reveals New Data

FERNANDINA BEACH, FL.  – Consumer information is essential to today’s business owners and marketers, and surveys often provide the best way to find out just what consumers are thinking.   But commissioning […]

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Even as Growth in Online Sporting License Sales Trend Upward, Brick-and-Mortar Stores Still Play Primary Role

Southwick Hunting Market Report Reveals New Data

FERNANDINA BEACH, FL.  – While a growing number of sportsmen embrace the availability and convenience of buying hunting and fishing licenses online, the longstanding tradition of standing in line at a […]

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Fishing Boasts Universal Appeal, Attracts Participants from All Walks of Life

Southwick Hunting Market Report Reveals New Data

FERNANDINA BEACH, FL. – While the image of the modern American angler is often portrayed in advertising as a strong looking, middle-aged white male, new research by Southwick Associates conducted for the […]

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Increasing New Product Success Rates Minimizes the Losses Associated with Failed New Product Introductions

Southwick Hunting Market Report Reveals New Data

FERNANDINA BEACH, FL.  – Feedback from manufacturers indicates nine of ten new products introduced by companies fail to meet expectations, costing millions of dollars in wasted research & development, tooling, production, […]

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Steady Overall Participation Levels Conceal High Annual Rate of Churn Among Anglers

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FERNANDINA BEACH, Fla. — While the total number of anglers who enjoy fishing remains fairly consistent year-in and year-out, the number of anglers who actually bought a license in ten […]

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Children Are a Big Part of the Outdoor Experience

Southwick Hunting Market Report Reveals New Data

FERNANDINA BEACH, FL.  – Many sportsmen have fond memories of special times outdoors hunting and shooting with a parent or grandparent. And it seems as adults, many are only too happy […]

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Get the Insights You Need Without Paying for a Full Survey – Southwick Consumer Omnibus

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Consumer information is essential to today’s business owners and marketers, and surveys often provide the best way to find out just what consumers are thinking.   But commissioning a survey can […]

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