Growing your business depends in part on knowing who is more likely to buy your products and why. To help shooting sports companies better understand their consumers, Southwick Associates has a
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In the third quarter (July-September, 2018), according to Southwick Associates’ Media Monitor (SAMM), magazines edged-out internet and social media as the top source of information and media entertainment for hunters
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Increasing competitive threats, non-traditional consumers, and technology are constantly impacting the way companies do business. It’s no longer good enough for owners and managers to “go with their gut” or
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Did you know sportsmen and women spent $94 billion in 2016 to hunt, fish and go target shooting? Or that the amount spent by target shooters alone is greater than Starbuck’s
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FERNANDINA BEACH, FL. -When it comes to finding that perfect place to hunt, a lot of factors play into the decision a recent HunterSurvey.com survey discovered. At the top of
Read more →FERNANDINA BEACH, FL. – Recreational anglers cite a lot of reasons for choosing their favorite locations to fish, but one thing it better be is close to home. AnglerSurvey.com recently
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FERNANDINA BEACH, FL. -With technology affecting every aspect of our lives, from the way we work and live at home and even to the way we recreate, it’s no wonder
Read more →FERNANDINA BEACH, FL. -Fewer mysteries are greater than anglers and hunters’ media habits and preferences. Since 2010, Southwick Associates’ Media Monitor (SAMM) has provided outdoor media insights to subscribers. In
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