Anglers, hunters and recreational shooters continue to spend billions of dollars for equipment each year, but what are the brands they are purchasing the most? Southwick Associates surveyed more than 9,000 anglers and 20,000 shooting sports enthusiasts in 2019 through our online outdoor consumer panels to identify the top brands in the market. The most frequently purchased brands for selected products in 2019 include:
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Covid-19: What Do the Restrictions Mean for Hunting, Target Shooting and Fishing Businesses?
The shooting sports and sportfishing industries plus conservation funding may not suffer as much as other economic sectors from the Covid-19 restrictions now in place across the nation. As seen in past times of uncertainty, participation and sales frequently increase. What’s happening now?
Top Sportfishing Equipment Brands in 2019
Anglers continue to spend millions of dollars on fishing equipment each year, but what are the brands they are purchasing the most? Southwick Associates surveyed more than 9,000 anglers in 2019 through their online AnglerSurvey consumer panel to identify the top brands in the market.
Top Hunting and Shooting Equipment Brands in 2019
Hunters and recreational shooters continue to spend millions of dollars on outdoor equipment each year, but what are the brands they are purchasing the most? Southwick Associates surveyed more than 20,000 hunters and recreational shooters in 2019 through their online HunterSurvey and ShooterSurvey consumer panels to identify the top brands in the market.
Reaching Hunters and Anglers via Outdoor Media
Every quarter, Southwick Associates checks where America’s anglers and hunters go for their outdoor information and entertainment. The results are used by companies to help plan their marketing and communication…
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What Does the Covid-19 Restrictions Mean for Conservation Funding?
Conservation stands to gain from the Covid-19 restrictions now in place across the nation. As seen in past times of uncertainty, license sales and Federal Aid in Sport Fish and Wildlife Restoration excise tax collections increase. What’s happening now?
Understanding the U.S. Firearms Consumer
Business growth depends on understanding consumers’ evolving needs and why they would choose one product over another. Not all firearms owners are the same, and each has their own motivation to own a firearm.
Market Reports Now Available from Southwick Associates
Consumer spending in both the sportfishing tackle market and the hunting and shooting equipment market grew in 2018, with sportfishing tackle posting a 12% gain and hunting and shooting equipment posting an 11% gain over 2017. Although fishing participation was relatively flat in 2018, consumers spent more on fishing equipment overall.
Preferences and Motivations of Indoor Range Users
Indoor shooting ranges represent an essential sector of the shooting industry in the United States. However, relatively little research has been done on the customers of indoor ranges. Pertinent questions include the reasons that customers choose to use indoor facilities versus outdoor shooting ranges, preferences for various range amenities and products, and, perhaps most importantly, how indoor range operators can best reach new customers and stay engaged with current ones.
How to Market to POTENTIAL Firearm Buyers
In 2016 a study conducted by, Southwick Associates and the National Shooting Sports Foundation (NSSF) estimated there were roughly 24 million individuals who were not firearm owners but were seriously considering purchasing their first firearm within the next few years. Based on their primary motivations for wanting to purchase their first firearm, potential first-time buyers were divided into eight segments.